novalash

NovaLash Names Ten Elite Brand Ambassadors

NovaLash CEO, Sophy Merszei named ten of the country’s most elite Lash Artists as the first NovaLash Brand Ambassadors at a celebration  of lash artistry recently held at Hotel Za Za in Houston, TX.This talented squad of lashers ...

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CHOOSE BEAUTY: Sophy Merszei

Hometown: Cambridge, Massachusetts, a place where makeup is almost illegal.Industry Icon: Vidal Sassoon. I love how he applied architectural and mathematical concepts to hair.Now reading: “Quiet:  The Power of Introverts in a World ...

Special Occasion and "I Do" Eyes with NovaLash Brand Ambassadors

Eyelash extensions add obvious fringe benefits like increased length and volume. A skilled artist can also add drama, glamour, sparkle and color. Part of an elite group of NovaLash Brand Ambassadors, two Advanced Trained NovaLash Artists, ...

Lash Toolbox

Learn to earn! These lash-loving brands are designed to make your clients’ peepers pop, and add additional retail and service revenue in your pocket.

5 Questions for a Lash Extensionist

Interested in getting into the lash business? Bianca Martinez, NovaLash 2015 Lash Artist of the Year and owner of Lashes by Bianca in Yuma, Arizona, answers your questions:Q1: I’d like to offer my clients ...

NovaLash Lash Artist of the Year Contest Launches Nov. 1

Get ready, Lashionistas! It's that time of year when NovaLash asks its stylists to submit their best work to be entered for a chance to win the titles of 2015 FANS CHOICE OF THE YEAR and 2015 LASH ARTIST OF THE YEAR.FANS CHOICE OF THE YEAR ...

EYESHADOW CHALLENGE: NovaLash Wants to See Yours

Show NovaLash how you are wearing their new cream shadows and be entered to win a free kit.

Beauty Brands Go Pink

For Breast Cancer Awareness Month in October, beauty brands are making products available in special packaging and donating a portion of the sales to breast cancer causes.

Blog Review of NovaLash "Eyelash Magicians" in Hong Kong

Here's why bloggers fell "hook, lash and flutter" for NovaLash in Hong Kong.

NovaLash Joins Forces with the National Breast Cancer Foundation

NovaLash Corporate has joined forces with the National Breast Cancer Foundation (NBCF) during October.