ulta

HOW-TO: The Perfect Editorial Braid on Extensions

Danielle Keasling  is an extension and braiding expert and is frequently asked how she creates her unique styles that have won her covers and international competitions. Here, she shares tips for braiding and extensions.

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What it's Really Like Styling and Coloring Celebrities' Hair: Nick Stenson Tells All

ASK HIM ANYTHING: Learn the ins and outs of what it’s REALLY like working with celebrities as Nick Stenson tells all live from Matrix Destination 2018.

Ulta Beauty Pro Team: Artists Supporting Artists

The Ulta Beauty Pro Team educates and inspires, pushing brand loyalty aside and bringing hairdressing back to the hairdresser.

Bright Lights, Big City: Colorful Knotted Updo

The Ulta Beauty Pro Team collaborated on their winter collection,  Bright Lights, Big City , shot in the epicenter of New York City.  In a behind-the-scenes look of this Times-Square-based shoot, team member  Carmody Homan  demonstrates how to create an upstyle called Color Swipe.

Bright Lights, Big City: Braided Topknot Updo

The Ulta Beauty Pro Team collaborated on their winter collection,  Bright Lights, Big City , shot in the epicenter of New York City.  In a behind-the-scenes look of this Times-Square-based shoot, team member  Ammon Carver  demonstrates how to create a funky take on a topknot with cornrows.

Bright Lights, Big City: Mint Green Color

The Ulta Beauty Pro Team collaborated on their winter collection, Bright Lights, Big City, shot in the epicenter of New York City. In a behind-the-scenes look of this Times-Square-based shoot, team member Danielle Keasling demonstrates how to create minty-fresh color.

Bright Lights, Big City

As Ulta Beauty Prepared to open the doors to its first-ever Manhattan location, Chief Artistic Director Nick Stenson and his Pro Team headed into the heart of Times Square to capture a collection inspired by the city that never sleeps.

Ulta Beauty Opens In NYC

The first ever Manhattan Ulta Beauty opened this week on the Upper East Side at 86th and 3rd Avenue. See photos, learn more and get a short video tour from Ulta Beauty's Chief Artistic Director Nick Stenson.

See the Top 5 Haute Holiday Entries!

Our Haute Holiday finalists share their final submissions and how they created the looks!

Announcing the Haute Holiday Top 5 Finalists!

After narrowing thousands of Haute Holiday submissions to our 10 semifinalists, they were tasked with creating a holiday-party-ready look. Our Artist Collective judges picked their five favorites!