novalash

RISING TALENT: A Career in Applying Eye Lashes

With only two years in the industry, Katie Kapoutsos is on her way to the top! MODERN asked this up-and-coming certified lash artist all about her career. If you are interested in getting into getting into lash business, read Katie's story.

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NovaLash AfterCare Kit Protects Lashes

NovaLash provides an AfterCare Kit that lash artists can retail to their lash clients,

NovaLash Signature Studio Opens in Hong Kong

NovaLash announces the opening of a Signature Studio in the heart of central Hong Kong.

NovaLash CEO Named One of Houston's Most Influential Women

Houston Woman Magazine honored Sophy Merszei, NovaLash President and CEO, as one of Houston's Most Influential Women of 2012.

NovaLash Knows Girls Love Diamonds and Lashes

Girls love a full flutter of fringe, a little bling and beautiful things. NovaLash knows this and is offering their Certified Lash Artists a bright bonus when they purchase pots of NovaLash Individual Lash Extensions.

LASHcloud Keeps Lashes Dreamy

NovaLash’s new LASHcloud is a crescent-shaped pillowette designed to rest comfortably on your current pillow, preventing lashes from compressing into the bed.

NovaLash Eyelash Extensions: Before and After

I arrived at The Lash Co. in Houston, which is owned by NovaLash CEO Sophy Merszei and Sophia Navarro. Sophia is known as one of the top eyelash extensionists and educators in the world—and for good reason. She delivers.

NovaLash’s Business in a Box

Lash application is one of the most coveted salon services, grossing $44 million last year alone, according to Neilson data. What this means is if you’re a licensed esthetician or cosmetologist who isn’t “lashing out” yet, you’re missing out. The good news is that NovaLash has made it easy to create your very own lash empire with their new Business in a Box. This kit includes everything you need to lash up to 350 clients, ensuring you can quickly grow your lash business, either as an addition to your current salon or as a totally lucrative lash venture all on its own.

Novalash Expert Shares Her Favorite Tip

Novalash Lash Artist of the year Christina Perez shares her favorite tip on finishing eyelash extensions.

Women of Beauty: Leah Lynch

Lash Artist Interlocks Salon & Day Spa, Newburyport MA Novalash