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2 How-Tos: Blonde & Pink Strobing Using Matrix SoColor

Matrix U.S. Artistic Director Danielle Keasling shows how progressive the SoColor line can be, demonstrating multiple finishes on two very different models—one with a more classic and luxe finish, and one with a fun, fashionable look.

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8-Hour Transformation: Red to Blonde (with Formula)

Matrix Celebrity Stylist George Papanikolas explains how he took his client from red to blonde in eight hours with the help of Matrix's Bond Ultim8 Bond Protecting System.

Matrix Biolage R.A.W. Puts Strangers Together in the Shower to Promote Sustainability

Matrix's Biolage R.A.W. partnered with YouTube Lab and captured the reactions of two strangers taking a cold shower together, using new Biolage R.A.W. shampoo and conditioner, aiming to go green not only through products, but saving water and energy as well.

Matrix Biolage R.A.W. Puts Strangers Together in the Shower to Promote Sustainability

Matrix's Biolage R.A.W. partnered with YouTube Lab and captured the reactions of two strangers taking a cold shower together, using new Biolage R.A.W. shampoo and conditioner, aiming to go green not only through products, but saving water and energy as well.

How-Tos: 3 Cool Winter Blonde Looks to Customize for Clients

Matrix Celebrity Stylist George Papanikolas provides how-tos for three different winter-appropriate blonde looks. Cool tones are key!

Matrix's Nick Stenson & George Papanikolas Style Simone Biles & Aly Raisman for the 2017 Golden Globes

Matrix Artists Nick Stenson and George Papanikolas styled Olympians Simone Biles, Aly Raisman, Madison Kocian and Conor Dwyer for the 2017 Golden Globes.

MAKEOVER: Banded and Brassy To Stunning Blonde Melt

Marianne Lohr, a freelance artist based in Bethlehem, PA, reveals how she got rid of her client's banded gold hue and turned it into a cool, rooted blonde.

3 Cool Blonde Ideas for Winter

Matrix Celebrity Stylist George Papanikolas gives three ideas for blonde adjustments for winter.

The Sola Sessions Charlotte Inspires Solo Artists

On Monday, November 14, 2016, more than 150 salon professionals from 11 states gathered at the Hilton Center City for the Sola Sessions .

Q&A With George Papanikolas: How to Achieve Healthy, Glowing Color

Matrix Celebrity Hairstylist George Papanikolas'  signature technique is Glowlights, a balayage method that creates "lit from within" highlights for a soft, natural and radiant look. For this transformation, Papanikolas incorporated Bond Ultim8 to ensure that post-Glowlights, hair is as healthy and strong as it appears.