goldwell

Foiling Lives: Grown Out To Brilliant Blonde

In a time where everyone wants balayage, foils are not dead! In fact they provide the heat conduction that is sometimes necessary to achieve the color you are looking for. Carli Ambrose (@lowlightsandleopard)  shares the details for this makeover.

Read more

The American Wave: How-To Get Perfect Beachy Texture

Learn more details about the American Wave, including sectioning and wrap, from Arrojo artist Amber Lastoskie in this video how-to.

Goldwell Offers Customized Education to Salons and Stylists

Goldwell has a curriculum and continuing education plan customized for each salon.

HOW-TO: Fiery Redhead Using the Flash Framing Technique

Bold, extroverted red will bring on your clients' holiday cheer, says Goldwell's Rebecca Hiele. Here, she shows how to create a reflective and multi-dimensional shimminering effect on your redhead client's mid-lengths and ends.

The Holiday Hair Color Forecast: Which Shades Will We See?

As we transition from the ashy, cool shades of summer, which shades will we see this fall/winter? Here's the hair color forecast.

Color and Extensions For A Total Glam Finish

Laura Griepentrog (@TeaseSalonOC) of Tease Salon, Costa Mesa, California, got a chance to exercise her color and extension talents for this first time client. Here she shares the details:Step 1: Weave babylights and some backcombed ...

Makeover: Going Dimensional Sorbet

Connor Lange (@connorlangehair), Rapunzel's Hair Design, Stratford, Ontario, shares the details for this wonderful transformation:Starting Levels: Regrowth - 6NA | Ends - 10N home lightenedStep 1: Apply 35mls 20 Volume with 1 scoop ...

Color Zoom 2016: Global Perfection

THE EVENT: Color Zoom 2016, Goldwell’s 3 day global extravaganza and competition held this year in Stockholm, Sweden at 2 key venues: the Stockholmsmässan convention center and the Ericsson Globe arena.THE DETAILS: The 2700 attendees from ...

Goldwell's BondPro+

Goldwell’s BondPro+ helps strengthen hair fibers and supports bond stability during lightening, color and texture services. Using BondPro+ helps keep your clients' hair feeling healthier and revitalized after treatments.

BREAKING NEWS! 2016 Global Winners of Goldwell Color Zoom in Stockholm, Sweden

THE EVENTLive from Stockholm, Sweden, Goldwell and MODERN SALON are so excited to bring you the global winners of 2016’s Color Zoom! This is the 10th anniversary of the annual competition that, worldwide, begins on a national level then ...