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farouk

HOW TO: Build Volume At The Root

Rocky Vitelli for Farouk Systems demos HOW TO get maximum volume at the root with the Dura CHI blow dryer and CHI Volume Booster.

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FASHION WEEK: Low LOW Ponytails at Elizabeth and James

Mark Townsend, for Chi, created low and shiny ponytails for the Elizabeth and James SS 2014 collection. Details here...including the bonus video with Townsend about his fresh Mary Kate Olsen cut!

Demo of the CHI Touch Screen Blow Dryer From Matthew Morris

Matthew Morris demos the CHI Touch Screen Blow Dryer backstage at DVF at Mercedes Benz Fashion Week.

FASHION WEEK: Get the Look by Orlando Pita for Biosilk at DVF

Orlando Pita for Biosilk created the effortless-looking texture seen at DVF's Spring/Summer '14 shows--and it was a packed house full of celebs, top editors and designers. And MODERN was there, front row!

Global Beauty: Farouk Systems 2013 Cancun Conference

Farouk Systems welcomes salon industry professionals from 7 continents, and 123 countries, for the Farouk 2013 Cancun Conference--three days of education!

What's Hot in Cool Tools

And What’s Cool in Texture Tools! Innovations in styling tools are spot-on for texture clientele, whose hair often requires extra styling time. The latest tools come with less weight and more features that minimize hair damage while maximizing results.

Christina Milian at the Miss USA Pageant

Singer-songwriter Christina Milian looked gorgeous on the Miss USA Red Carpet with her mane of voluminous curls created by CHI artist Arthuro Gray.

CHOOSE BEAUTY: A Profile of Mary Wilson

Anyone having the good fortune to run into Mary Wilson this summer can wish her “Happy Anniversary” as she celebrates thirty years in the beauty industry in June.

HOW TO Be Discovered: Tips By Mary Wilson

Mary Wilson, VP of Marketing for Farouk Systems, offers tips on HOW TO be discovered to become the next big hair star.

HOW TO: Miss USA Crown Worthy Curls by CHI's Sara Moreno

CHI's Sara Moreno offers the HOW TO get the beautiful crown worthy finish worn by Erin Brady, the new Miss USA.