farouk

Nikki Bella Hits the Red Carpet With An Amazing Do

Nikki Bella hit the red carpet at Miss USA with a beautiful bun and gave a shout out to CHI, Farouk and Vicky of Vicky's Salon in NYC.

Read more

Miss USA! Modern Was There With Farouk Systems

Farouk Systems sponsored the Miss USA pageant. The CHI ARC and G2 were introduced to the 51 contestants and the public at the show. Get details here.

HOW TO: Perfect Curls for Teenage Girls

Tammy Mixon demos the new CHI ARC for several of the Miss Teen contestants. Here she offers a HOW TO and some "teen girl tips" for the professional for Prom and beyond.

Let the Styling Begin! CHI Prepares Pageant Beauties for Miss USA

The Official 2013 Miss USA CHI Styling Team created the looks for all contestants in the preliminary competition that aired live on MissUSA.com last night. Now the team gets ready for the big night, the 2013 Miss USA Competition this Sunday airing LIVE from Las Vegas at 9 p.m. ET on NBC.

Farouk Launches New CHI ARC Rotating Curling Iron

Farouk Systems, Inc. announces the launch of the new automatic rotating curling iron, the CHI ARC, available June 1, 2013.

On Set with CHI: New Commercial Will Launch Two Tools

MODERN went behind-the-scenes during a commercial shoot for new CHI styling tools. Watch artists in action!

Cosmoprof's Fashion Frenzy: Jessica Fair Announced As Winner!

Jessica Fair is announced as the winner of Fashion Frenzy, the Cosmoprof student competition. The finale took place during the Intercoiffure Spring Symposium in Hollywood, Florida.

HOW-TO: Daisy's Faux Bob From The Great Gatsby

It's a popular American classic that combines enlightenment with enchantment. The Great Gatsby, which debuted in theaters this weekend, depicted the story of Jay Gatsby's (played by Leonardo Dicaprio) desperate quest to win back his first love, Daisy (played by Carey Mulligan). See the multiple photo steps on how to re-create Daisy's faux bob.

CHI Digital Deep Waver

Read about the new CHI Digital Deep Waver.

Basim Shami Nominated for Ernst & Young’s Entrepreneur Award

Farouk Systems, Inc. proudly announces the nomination of Basim Shami, Chief Executive Officer, to receive Ernst & Young’s Entrepreneur of the Year Award.