wella

Balayage For A Dimensional Ash Blonde

"My Color Correction model Holly had previously hightlighted hair that was box dyed over with a level 5," says Ashlee Norman (@ashleenormanhair), a traveling balayage educator based in Valencia, California. " When she came to me it was a muddy faded level 6 brown. First I razor cut her hair from a short layered haircut into a shattered square one-length." Get the details for this color makeover here.

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Competition Seminar at Wella Studio LA Sets the Groundwork for Success

Always been intrigued by the idea of entering a styling competition but don't know where or how to start? A two-day class at Wella Studio LA will prepare particpants to enter Sebastian’s What’s Next Awards (WNA), taking them through all they need to know to develop an entry.

Wella Formula: Rosé de Provence by Sonya Dove

Inspired by the simplistic styling of French elegance, this Wella look embraces the exquisite tones within rosé champagne from Provence. Sonya Dove provides the formulas and steps she used to create the look.

Coty Announces GHD Acquisition Agreement: The Tool Line to Join OPI, Wella in Growing Pro Beauty Portfolio

On Oct. 17, Coty announced it has reached an agreement to acquire GHD ( www.ghdhair.com ), a premium brand in high-end hairstyling appliances from Lion Capital LLP.

Silver and Smoke with Wella Formula

Katey Bug Brown (@kateybugsmith) is a Wella and Sebastian educator, coach and trainer who graciously shared her formula and process for this smokey silver.

Modern Events: The Sola Sessions Inspire, Energize and Connect

On Monday, September 12, 2016, more than 300 salon professionals from 12 states gathered at the Hyatt Regency Newport Beach for the Sola Sessions,  part of Sola Salon Studio’s effort to broaden its exclusive Sola Sessions education ...

Celebrating the Student Competitors of Wella's Midwest School Competition 2016

On September 25, Wella’s top-five schools in the Midwest gathered in Omaha, Nebraska for its Mid-West School Competition. Each school—Capri, Stewart, Capitol, Hays and La James— had five finalists compete in each category, Sebastian’s What’s Next and Wella’s Trend Vision.

Elevate Your Cut Craft with New Seminar at Wella Studio LA

Wella Professionals cutting methodology focuses on the cause and effect with the two dynamics of a haircut – Technique and Shape. At the Wella Studio LA, Artistic Director Diego Raviglione and Signature Studio Artist Oliver Shortall ...

Makeover: Hot Pink To Ocean Storm

Jon Alexander Frawley (@jonnystylez), a color and balayage specialist at Bangz Salon and Wellness Spa, Montclair, New Jersey, says, "This client, a young women who runs her own landscaping company, can have ANY hair color she ...

Makeover: Level 3 To Titanium Ice

Katrina Law (@thelawofhair) owner of Francine's Beauty Bar located in Bowie, Maryland, says, "When my client came in, her hair was a dark brown color, about a level 3." Well all that was about to change. Here Law shares the ...