Goldwell

TRANSFORMATION: Breathtaking Silver/Lilac Color Melt

Tonianne Munzelle (@njglamourguru), a hairstylist and makeup artist from Salon du Monde, Point Pleasant Beach, NJ, is a color correction and balayage specialist. "I'm educated and trained in Goldwell, Lakme, Bumble and Bumble, ...

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Formula How-To: Mid-Length Polish

Anyone who saw the iHeartRadio concert at Madison Square Garden in New York City, couldn’t help but notice that most of the 20,000-plus attendees had long, casually worn hair. To convince younger clients to let go of the look, stylists at ...

TRANSFORMATION: Damaged Blonde To Cool Red

Vrej Nazar (@v_hairstylist) describes his work as varying "from everyday beach waves, to bridal updos, to even editorial big glam curls." Based at Marine M Salon Studio, in Sherman Oaks, California, he also cuts, colors and does ...

Goldwell and Oribe Announce An Alliance In The USA

Goldwell Hair Color and Oribe Hair Care have entered into an innovative alliance in the USA. The announcement reads:Oribe Hair Care and Kao USA Inc., Salon Division, distributor of Goldwell Hair Color and a subsidiary of the internationally ...

Color Transformation: Blonde to Ginger Spice

The above guest came in to see Alicia Kiwacz, stylist at Aurelio Salon, and picked a swatch from Goldwell’s demi-permanent line, Colorance.The client picked 8OR and wanted it on her ends only. Because of her training, Kiwacz chose to ...

TWEAKED: Going For The Gold (With That Touch Of Rose)

Crystal Jimenez (@crystalj_beauty) of Carlton Hair, Santa Ana, California, tweaked Natalie's BOX red to blonde design to be a bit more hotter than hot (and very professional) ROSE GOLD."Natalie used to have red box dye in her hair so ...

TRANSFORMATION: Silver Lilac

James Dearmiju, @dearmiju. located at Salon Republic in West Hollywood, CA., created this lovely silver lilac finish that caught our eye on instagram. "Aline first came to me 4 months ago with dark brown hair," he says. "She ...

Patrick McIvor Joins Arrojo Team as Techni-Color Director

Arrojo has announced that Patrick McIvor is joining its team as techni-color director and brand strategist. McIvor will work on growth, development and innovative practices that tie into the brand's mission."It's a special time for ...

TRANSFORMATION: Pretty Red Curls

Amanda "Eve" Galmiche (@TheHairColorExpert), a level 2 colorist at Arrojo Studio NYC, knew "we wanted to do something fun with a drastic change. We discussed the possibility of doing a double process or using foil highlights to ...

FORMULA: Deep Roasted Chestnut

Amanda LoCastro (@HairByAmanduhh) of DiRosa Haircare in Franklin Square, NY says, "hair is my passion and I truly love what I do!" A color specialist, LoCastro still cuts and styles as well. Here she shares the HOW TO for this ...