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TRANSFORMATION: Going RED HOT

Joanna Rivera (@j0j0styles), owner of @nylahairstudiospringhill met with a client who had been coming to the salon for a long time, but switched to Rivera when she found her regular stylist was no longer available. "She wasn't feeling ...

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Wella Color How-To: Angelic Blonde with Pink Tones

Wella Top Artist Eric Lindsey’s cool blonde with hints of pink creates a soft, dimensional look.  “This inspiration is from our Distilled collection,” Lindsey says. “It shows a bit of pure angelic beauty from within ...

THE FIX: Sweet Sombre

Andrew Jimenez (@andrewzaddyyy) of Orlando, Florida, executed a beautiful transformation on his client sporting a teal ombré covered with a level 4 demi permanent. "She hadn't colored her hair for 8 months," says Jimenez.Here the ...

2015 Met Ball How-To: Madonna's Loose Waves

As one would expect, there was a lot going with Madonna's 2015 Met Ball fashion.To balance out the floor-length black dress that read "Rebel Heart," Wella Professionals stylist Andy LeCompte gave her loose, delicate waves to soften ...

2015 Met Ball How-To: Kendall Jenner's Sleek Middle-Part

Not one to miss a fashion-focused event, Kendell Jenner showed up to the 2015 Met Ball in a backless green Calvin Klein gown and sleek, center-parted hair styled by Andrew Fitzsimons.Fitzsimons suggested her hair be styled down (as opposed to ...

THE SESSIONS: Virgin To Blonde Balayage Ombre

Karina Godinez (@_hairbykarinag_) has a BEAUTIFUL Instagram page filled with lovely transformations. There were so many choices, we were torn on which to feature! This one is particularly wonderful because to the multiple stages. Here Godinez ...

COLOR CORRECTION: Perfect Brown Dimensional Sombre

Roz Corpuz, an artist at Umbrella Salon, San Jose, California has been creating pretty hair for years and was recognized on a larger scale when she won Wella Trend Vision for North America in 2013 and again when she assisted salon owner Kien ...

HOW TO: All About Sombre

Gina Bianca (@THE_HAIR_DOCTOR), the queen of sharing, is now even sharing her secret Sombré and Color Melt Techniques, including her "Perfect Pearl" formulas. This client represents the best of multiple techniques. “She came ...

The Winners for Wella's 2015 Regional Trend Vision Awards Have Been Announced!

Wella's 2015 Regional Trend Vision Awards in Minneapolis was full of excitement, anticipation and a glorious unveiling of the Gold, Silver and Bronze winners in the Student, Young Talent and Color categories. The Gold winners in each ...

Winners of the 2015 Wella Student Competition Announced

In It to Win ItThe fifth annual Wella Student Competition culminated at America’s Beauty Show with the announcement of five winners in three categories.  Among the 186 entrants from 79 schools across the nation, 12 student ...