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ABS Trend Panel 2014 Forecasts Dusty Pastels, Rugged Styles

The All-Star Trend Talk Panel on Sat., March 22 at America’s Beauty Show covered a range of topics courtesy of industry experts John Simpson of Goldwell, Kelly Ehlers of Evoke, Mark Hayes of Sassoon, Gerard Scarpaci of Hairbrained, Jan Nordstrom-Arnold of CND, Nick Irwin of TIGI and moderated by Fabio Sementelli of Wella.

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HOW TO: Sexy, Shiny Chignon on Allison Williams at Vanity Fair

At the Vanity Fair Oscar party, Allison William’s stunning Emilia Wickstead dress shaped the inspiration for her hairstyle, created by Renato Campora, Celebrity Stylist using Wella Professionals.

Enter Wella’s Charity Challenge!

April 1 is deadline to enter Wella's Charity Challenge to win money for your activities benefiting a health-related or community cause.

OSCARS: Charlize Theron Dazzles With Short Pixie Crop

Actress Charlize Theron looked stunning on the Oscars Red Carpet wearing her signature soft, pixie cut and classic black Christian Dior dress. We still can't get over that silhouette!

COLOR HOW-TO: Formula and Steps to Reach Platinum Blonde

Stylist Ashley Hubbard created this platinum blonde and we knew we needed to track down the steps and formula for you! Here's how she did it.

FASHION WEEK: Christopher Dove (for Wella) at MILLY

Christopher Dove, using Wella Professionals, created sleek ponytails for the Milly fall/winter 2014 collection.

Wella's Charity Challenge: Helping Those Who Help Out

The Wella "Supports Your Cause" Charity Challenge kicks off its second annual competition--granting seed money to hairdressers and salons committed to giving back in their communities.

HOW-TO: Red-Violet Color Technique by Katey-Bug Browne

Stylist Katey-Bug Browne shares a red-violet color technique from a popular look she created.

SOCHI 2014 HAIR: Olympic Inspired Figure Skating and Speedskating

Wella Professionals will be creating a full service hair salon at the P&G Family Home for The Olympic Winter Games in Sochi, Russia, situated in the Olympic Park. Get a sneak peak at the Olympic inspired "Figure Skating and Speedskating" styles created by Canadian Wella hairdresser Fay Linsman.

SOCHI 2014 HAIR: Olympic Inspired Snowboarding Hair #2 by Wella

Wella Professionals will be creating a full service hair salon at the P&G Family Home for The Olympic Winter Games in Sochi, Russia, situated in the Olympic Park. Get a sneak peak at the Olympic inspired "Snowboarding" style created by Wella hairdresser Danny Lozada from Puerto Rico.