Instagram is a confusing platform. Unlike most of your social media tools it's entirely mobile, but great for for building salon social media brands. Social media expert Kelly Ehlers details how Instagram can be used as a salon marketing tactic.
Social Media Expert Kelly Ehlers sits down with Lauren Hart of Roots Salon to talk about successful review site social media strategy for salons. How to claim your location, what to do with bad reviews and use them as an incentive program!
Review sites – love ‘em, or hate ‘em, it’s a social platform every salon owner must pay close attention to. During my social media trainings with stylists and salon owners the topic of review sites often raises heated debates. Some owners have great success with review sites and work hard to capitalize on positive reviews where some tend to avoid the topic and brush off the negative reviews.
Social Media Expert, Kelly Ehlers, interviews Brenton Lee, an up-and-coming, award-winning stylist that’s acing the social media scene. Lee reveals his secret to promoting his salon through social media!
Search Engine Optimization (S.E.O.) is an online marketing tactic to improve a website's position within a search.Think of it as similar to top of mind awareness for your salon...in today's world Google does much of our thinking for us, so if your salon is at the top of Google's mind, you're at the top of the clients mind as well.
Meet Kat Ross, co-owner of Sin 7 Salon, who’s found a new way to harness the power of a digital culture to fill her books. What is Kat's secret? S.E.O. – and no, it's not a newly discovered form of life in space, the term S.E.O. stand for Search Engine Optimization and in this blog post we’ll share a bit more on how she’s using social media and S.E.O. to drive traffic to her salon.
Brig Van Osten, Shear Genius Winner has got it going on with her social media accounts. Kelly Ehlers interviewed Van Osten about p!ay hair lounge, Twitter, and using twitter to promote her business.
The fourth installment in social media expert, Kelly Ehler's, Twitter series looks at how one salon's social media strategy uses their 56,000 social media fans to bring in real live business.
Have you noticed that when you "like" a page on Facebook that's as far as your interactions have gone? Never fear faithful Facebook followers! Here is a quick how-to and an easy solution to revamp your Facebook news feed.
This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.
