Lydia Sarfati, president of Repechage, held a summit for skin care specialists today in the Repechage headquarters in Secaucus, New Jersey. We grabbed her to share her thoughts on salon and spa retail.
With the fall wedding season in full blaze, and homecoming dances right around the corner, here's a great new tool you can add to your line of up-do gadgets!
For salons and spas that retail of offer free samples,
Boosting retail sales is the easiest way for stylists and salons to grow their profitability. But for some, initiating the retail conversation with clients can be a difficult, sometimes uncomfortable, task.
How to walk the line between the friendly chat and some serious hair talk? Industry guru Kitty Victor offers a great tip for taking control of the conversation with the client during a hair service.
Study the 6 laws of influence, and learn to influence your clients to increase their spending with you!
If product knowledge classes haven't improved your retail success rate, try role-playing these scripts with other staffers. Specifics are offered whether you're in hair, skin or nails.
