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Pravana VIVIDS Crystals

Achieve prismatic dimension with just one shade in Pravana's VIVIDS Crystals collection. Inspired by healing crystals, the collection is unique in that if you apply the color to multi-level hair, you'll see true to tone dimension across levels 7-10 instead of one global color. The shades come in Aquamarine, Garnet, Jade, Rose Quartz, Sunstone and Purple Tourmaline.

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FORMULA: White Opal Prismatic Hair Color

One look at this hair color and you'll feel like you're floating in the clouds! This dreamy, prismatic color can be re-created only with the help of Pravana VIVIDS Crystals . Created by the collective artists Melody and Michael Lowenstein , at Ross Michaels Salon , find out the formula inside.

FORMULA: Trendy "Gem Roots" using Pravana VIVIDS Crystals

Dubbed "Gem Roots" by Pravana Collective Artist, Chita Beseau , this look features a waterfall of colors ranging from VIVIDS Purple Tourmaline to PASTELS Mystical Mint to VIVIDS Rose Quartz.

FORMULA: Tri-Color Rose Gold and Purple Tourmaline Melt

This multi-dimensional tri-color colormelt by Pravana Collective Artist, Presley Poe , is so mesmerizing! Poe used VIVIDS Crystals , unique pigments that reflect consistent, saturated tonal value, making it easy to achieve a prismatic look.

John Miller Appointed VP of Sales and Education at Pravana

Henkel and Pravana announce John Miller as the new Vice President of Sales and Education at Pravana. Miller, an industry veteran of more than 29 years, will lead the Sales and Education teams through the next phase of the brand in partnership with Henkel Beauty Care.

ColorLush Demi-Color by Pravana

ColorLush is a demi-color by Pravana that's free of ammonia and MEA (monoethanolamine), and creates rich color that improves the integrity of the hair, leaving it feeling healthier, while imparting shine.

These 25 Silver and Platinum Looks Will Have You on Cloud Nine

A storm is brewing! There's a 100 percent chance of your clients falling in love with these glamorous and gloomy styles that blew us away.

Pravana Introduces Crystal-Inspired Hues to Its Line of VIVIDS

Pravana introduces Vivids Crystals—six dimensional shades inspired by healing crystals. The colors are pigmented to reflect consistent, saturated tonal value, which causes it to have a prismatic effect.

HOW-TO: Ice Ice Baby! Icy Dimensional Blue Using ColorLush

Learn how to create an icy dimensional blue by by Pravana Collective Artist, Presley Poe, using Pravana 5B and Clear with blue additive.

HOW-TO: Mystic Mauve Colormelt by Pravana

Metallic hair is here to stay! We have an exclusive peek at how to achieve this mauve metallic colormelt created by Pravana Collective Artist, Presley Poe .