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Small Business Saturday Ideas for Salons and Spas

Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.

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Grow Your Business with Automated Marketing

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

HairHoncho: All-In-One Free App for a Better Way to Run Your Business

Built to streamline, simplify, and lead to success, this new app was created by a designer whose hairdresser wife needed a better scheduling system--so he made her one.

20 Times #SalonDogs Stole the Show!

Your fur baby at home could be the next VIRAL way to market your salon and services on social media. Try adding a #salondog in one of your salon's IG photos (with you or with your clients) to get more likes and comments.

Salons, Get on That Luxury Hotel's Radar

Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.

Salons, Get on That Luxury Hotel's Radar

Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.

Hashtag Secrets of a Top Beauty Influencer

With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media. Here’s how she maximizes her hashtag game.

STAMP 2018: Creating a Salon Mantra or Mission Statement

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

Expand Your Influence: Salon Digital Summit Takes LA in November

The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.

How to Market Your Extension Business

Nikki Lee and Riawna Capri built their extension business before the category became as prevalant and widely accepted, and they credit it as what allowed them to open their salon, Nine Zero One in West Hollywood, California.