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The New GelBottle Infinity Collection: Stellar Shades That Are Out-of-This-World

These colors are ready for lift off. The GelBottle Infinity Collection comes with a free reusable holographic bag and 100% reusable and recyclable packaging.

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Industry Veterans Launch New Color Line: Color Space

"We are embracing a holistic approach, ranging from developing innovative offerings to looking at how we can help salons maximize their profitability. Weathering the challenging times of 2020, like never before the industry needs to band together and support each other in meaningful ways – a movement Color Space is excited to help influence.”

Roundup: New Scalp Treatments and Systems for a Healthy Scalp Environment

Six new products and systems for creating a healthy scalp from six different haircare brands.

Mischo Beauty Fall Trio

The award-winning, Black woman-owned clean luxury beauty brand shares its latest launch.

Aveda’s New Botanical Repair Provides Bond-Building Repair

Aveda’s new botanical repair™ collection of retail and professional products were developed in Aveda's botanical research laboratory, leveraging the brand’s expertise in plant-powered hair care.

Swiss Nailcare Brand Mavala Launches the Charming Collection

With earthy tones being the leading Autumn 2020 nail trend, the collection combines natural shades with a hint of glamour to create a bohemian vibe.

Beauty Quest Group on a Journey to Revitalize Legacy Beauty Brands Rusk and Aquage

Innovation, creativity and passion define the mission of Beauty Quest Group as it sets out to revitalize legacy brands Rusk and Aquage.

Making Self-Care an Everyday Luxury

MiniLuxe is introducing their collection of hand and body care to continue their mission of making self-care in a clean and conscious way.

New Brand Launch: ikoo Hair Company Enters US Market

Six years after its launch, ikoo hair care company, based in Munich, Germany, announces its entry into the American market. Ikoo was founded by Christopher and Katrin Von Hallwyl, who say they wanted to create clean, high-performing and innovative hair care products and tools for women to empower women.  

Olaplex Launches No. 0 Intensive Bond Building Hair Treatment.

No. 0 is a professional-inspired treatment, that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity.