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Swiss Nailcare Brand Mavala Launches the Charming Collection

With earthy tones being the leading Autumn 2020 nail trend, the collection combines natural shades with a hint of glamour to create a bohemian vibe.

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Beauty Quest Group on a Journey to Revitalize Legacy Beauty Brands Rusk and Aquage

Innovation, creativity and passion define the mission of Beauty Quest Group as it sets out to revitalize legacy brands Rusk and Aquage.

Making Self-Care an Everyday Luxury

MiniLuxe is introducing their collection of hand and body care to continue their mission of making self-care in a clean and conscious way.

New Brand Launch: ikoo Hair Company Enters US Market

Six years after its launch, ikoo hair care company, based in Munich, Germany, announces its entry into the American market. Ikoo was founded by Christopher and Katrin Von Hallwyl, who say they wanted to create clean, high-performing and innovative hair care products and tools for women to empower women.  

Olaplex Launches No. 0 Intensive Bond Building Hair Treatment.

No. 0 is a professional-inspired treatment, that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens and protects hair integrity.

 Introducing BosleyMD to Prevent Hair Loss and Combat Thinning

Beginning August 1, Bosley Professional Strength will be known as BosleyMD,  offering both men & women doctor recommended, DHT-Blocking products including clinically proven regrowth treatments, a scalp therapy line and effective, everyday hair care essentials designed to prevent hair loss and combat thinning.

Alterna My Hair. My Canvas. Line Focuses on Sustainability and Self Care

With a modern look and feel and sustainable packaging, My Hair. My Canvas. stands out amongst Alterna Haircare’s existing offerings, while staying committed to delivering high-performance in line with Alterna’s high standards of purity and efficacy.

Neutral Territory: Pravana Launches ChromaSilk Blended Neutrals

Can we talk about that blend? New Pravana Blended Neutrals make creating the perfect blend, easy.

New ÄZ Haircare Launching with Thoughtful Strategy and Industry Veteran Leading the Way

ÄZ Craft Luxury Haircare has a plan to elevate hairdresser artistry with a clear path forward and a focus on cutting. Learn about this new brand and its leadership.

Keeping Colors Bright and Beautiful, New Pravana Color Enhancers

If you've taken the time to create it, help your client maintain it.