product launch

Dazzle With Shiny Haircolor

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.

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Freakin’ Genius: Why Kyara Mascolo Came Back to Haircare

After building iconic brands in professional beauty, Bruno and Kyara Mascolo are back with Freakin’ Genius, a high-energy haircare line created to bring joy, personality, and serious performance back to the salon.

Magic in the Mess: A Conversation with Alli Webb, Creator of Messy and Founder of Drybar

Alli Webb, the beauty entrepreneur and founder of Drybar, is back with a new haircare line inspired by lessons learned, and an embrace of her natural texture. After some difficult years, Webb decided to stop trying to control things and instead, find the magic in the mess.

2024 Beauty Product Drops You Might Have Missed

Consider this your curated rundown of can’t-miss products that closed out the year in style.

Latest Launch Roundup: New Pro Beauty Products, Tools & Innovations

Here are the biggest and best August - September launches in pro beauty!

CHI Ionic Permanent Shine Gets A Major Makeover

One of the all-time favorite lines of professional permanent hair color has been reformulated, reimagined, and revitalized. When it was first launched, CHI Hair Color claimed several “firsts”—first ammonia-free permanent color, first formula to incorporate the strength and shine of silk keratin protein, just to name a few.

China Glaze Launches the Meadow Dreams Collection

The new Meadow Dreams Collection from China Glaze is 6 colors inspired by a whimsically wondrous world in a land where unbridled imagination and legendary lore live forever.

Moroccanoil Expands Frizz Control Collection with Shampoo & Conditioner

Moroccanoil’s new Frizz Control Shampoo and Conditioner is the newest addition to the brand’s Frizz Control Collection, restoring manageability and shine to frizz-prone hair.

Beyoncé Launches Haircare Brand Cécred and Announces Cécred x BeyGOOD Fund

Introducing Cécred, a haircare brand founded by Beyoncé Knowles-Carter, launching in tandem with the Cécred x BeyGOOD Fund, awarding an annual $500,000 to fund cosmetology school scholarships and salon business grants across 5 cities chosen for their large, diverse community of hairstylists.

Zenagen Unveils Eclipse Color Preservation & Gray Defense Shampoo

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.