This model's color shows Level-4 violet. The ‘Veil,’ the top football-shaped section, turned out lighter and brighter. For shape, Pureology's Color Ambassador Ruth Roche added asymmetry and several texture techniques to modernize her look.
For shape, Pureology’s Colour Ambassador Ruth Roche wanted to add “emotion” to the overall design. “Her cut was heavy and bulky before and needed to harmonize with her new red,” says Roche.
While Redken and Pureology have been “sisters” for years, the lines have never been featured together in any publication. In this MODERN exclusive, view the results of the first-ever collaboration of the two powerhouses.
