Affinage’s bRED Color Highlighting Starter Kit can be used with other permanent red shades as a lifting booster that adds intensity as well as a refresher for in between services without additional lift.

 “bRed is the ultimate color highlighting system because it allows hairdressers the freedom to go for extravagant highlights or subtle hues based on what the client wants,”says Catie Hansen, national artistic education manager for Affinage. “It provides intense color and superb lifting power on natural and colored hair. And it’s fast too. When you use bRed with medium heat, you see results within 15 mins.”

bRed is an off-the-scalp, intensive red highlighting system designed to give brilliant results in red, red copper, red violet, copper and magenta. Used with or without heat, its fast action means no prelightening. The formulation allows bRed colors to be used with lower volumes of developer, including 10 volume.

According to the company's press release, "bRed contains Affinage’s unique D.A.T.E.M.+PLUS technology that accelerates the coloring process by transporting oxygen deep into the cortex of the hair, making for faster penetration, remarkable gray coverage and more effective color deposit. Its gentle formulation ensures that the hair is left in great shape with visible shine and brilliance. Its smooth base crème provides lump-free mixing and easy application."

The bRed Color Highlighting Starter Kit includes 100 ml tubes of copper, red copper, red, red violet and magenta; one 250 ml 10 volume Affinage Crème Developer; one 250 ml 30 volume crème developer; a mini bRed swatch shade chart; and one Refresher Red all for the salon price of $41.45. Red, Red Violet, Red Copper and Copper are to be used on Level 6 and darker. Magenta is to be used on Level 6 and lighter.

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