One of the biggest weekends is finally here! America’s Beauty Show in downtown Chicago is where thousands of beauty professionals will be gathering together Saturday, March 21 through Monday, March 23 for the best in education, inspiration, trends and…who can forget shopping? Plus, Sunday, America’s Beauty Show is premiering its first-ever HEALTHY HAIRDRESSER Day.
Hosted by Cosmetologists Chicago (CC), America’s Beauty Show and Pivot Point International, the much-anticipated Trilogy of Beauty will honor Leo Passage, founder of Pivot Point International.
The event starts at 6 p.m. with the Influencer Dinner in the Trustee’s Room. Then, at 7:30 p.m. MODERN SALON will roll out the red carpet experience. At 8:45 they will present the Triology of Beauty in Griffin Court showcasing interpretations of street wear, underground and avant-garde fashions created by talent teams in a presentation that pays homage to Passage’s goals of cultivating next-generation talent through mentorship and coaching. Meet the talent teams representing American Crew, Aquage, CND, DevaCurl, HattoriHanzo Shears, Keune, Matrix, Mizani, Moroccanoil, Redken, TIGI and Wella here.
HEALTHY HAIRDRESSER DAY
Make sure to bring your walking shoes because Sunday, March 22, CC and MODERN SALON present the first Healthy Hairdresser Day, right in the middle of the three-day Chicago event.
To encourage a healthy, fast-paced show experience, the first 1,000 attendees who visit the CC membership booth #101 will receive a free pedometer from ABS.
Those who return by end of the day with 5,000 or more steps logged will receive a special Healthy Hairdresser gift bag stocked with samples, goodies and support from MODERN’s Healthy Hairdresser 2015 sponsors!
Those who cannot make it to this year’s show can still participate in the challenge online at modernsalon.com/healthy and are automatically entered to win one of 15 gift bags and a complimentary membership to CC, which includes free tickets to ABS 2016.
New this year, the Arrojo Expo will be held on campus at America’s Beauty Show! Head on over to the Cosmoprof Pavilion Main Stage on the evening of Sunday, March 22 to see an unforgettable presentation led by Nick Arrojo and the Arrojo Artistic team. The Arrojo Expo is a 2-hour “high-octane” show that highlights the latest in cuts, haircolor and styles. Doors open at 7:15 p.m. and the show starts at 8 p.m. Tickets can be purchased here.
THE STUDENT ASSEMBLY
Monday is Student Day at ABS! Join celebrity stylists and beauty icons as they take you on their journey in the interactive and inspirational Beauty Changes Lives Student Assembly. Show starts at 9:30 a.m. and ends at 11 a.m. Directly afterward, catch the Wella Presentation where MODERN’s Beauty and Fashion Director Maggie Mulhern will be emceeing the competition.
THE PRAVANA GIVING TREE!
Stop by the Pravana Giving Tree at the show! Pick up a tag, write down a wish and hang it on the tree! All it takes is a small donation of a few dollars. Donations will be given to City of Hope which, this year, honors founder Steve Goddard with the Spirit of Life award.
RUNWAY AND HEADLINERS
On the Cosmoprof Centerstage:
ABS Headliner: William De Ridder
Aubrey Loots, Wella Professional
Robb Dubré, Laken Rose and Mirella Hullum
Beth Minardi, Beth Minardi Signature
Robert Cromeans, Paul Mitchell
Charlie Price and Katie Nielsen, Scruples
On the Salon Centric Stage:
Sam Villa, Redken
Ruth Roche, Pureology
Chrystofer Benson, Matrix
Nicholas French, Matrix
Wayne Grund, Surface
Rafe Hardy, Sexy Hair
If you need continuing education hours in your state, get them at America’s Beauty Show. Attend classes in hair, haircolor, nails, business, esthetics/makeup or cosmetology instruction.
Stop by MODERN’S booth #1945 and pick up your free copy of March MODERN SALON, March SALON TODAY, FIRST CHAIR’s Spring Edition or our Healthy Hairdresser Edition.