Redken announces that actress and model Suki Waterhouse is their newest brand muse. Suki joins an elite collective of Redken style icons and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity haircolorist Tracey Cunningham.
"Suki is known for her chic style and effortless cool,” says Shane Wolf, global general manager of Redken 5th Avenue. "She’s striking, multi-talented, and dynamic. She brings a great energy to Redken.”
Recognized for her signature blonde hair and fringe, Waterhouse will make her Redken 5th Avenue debut in August 2015, appearing in a print and digital campaign for Diamond Oil Glow Dry.
"During summer, I really believe in embracing the heat and what it does to your hair, the texture that a little sweat makes," Waterhouse said. "Make it part of your hair texture. I like a messy look. I use Redken's new Glow Dry style-enhancing blow-dry oil on damp hair and then blow-dry it in to help give my hair a little extra sheen and silky feel."
Follow @Redken5thAve and @sukiwaterhouse for more to come.