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redken

5 GOLDEN BLONDE LOOKS TO TRY NOW

After many seasons of icy cool blonde tones, get ready for a warming trend! More and more clients and stylists are exploring warmer blonde hair colors--tones like honey, caramel and golden blonde. Regardless of the base level, these trending hues are infusing ash and cool blondes with a sunny glow.

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Here's An Intense New Way To Strengthen Hair

The new Redken Acidic Bonding Concentrate Intensive Treatment adds strength to all hair types and textures that have been damaged by lighteners, color treatments.

Nail The Newest Color Trend With These Greige Looks

Color pros and clients are seeking that perfect blend of blondes and brunettes that aren’t too warm and aren’t too cool. Sound impossible? It’s not—because with the new Shades EQ Bonder Inside Ash Gold family, Redken got it just right.

Shades EQ Bonder Inside Adds Ash Gold

Three easy-to-use, premixed shades from the Redken bonder brand give you the latest cool-blonde options.

Redken Uses Consumer Advertising to Bring Clients Back Into the Salons

"Redken Diaries" highlights the campaign, featuring top Redken stylists performing their magic on clients who are ever-so-ready for post-COVID hair revivals.

Hot Tips For Your Summer Blondes And Balayage

What’s the biggest trend in blonding right now? Everyone wants bright, eye-popping color and seriously healthy hair! With Redken, you have both! The best solution for a powerful lift but strong hair, is using a bonder at every step of the service.

See the Blonding Benefits of New Redken Shades EQ Bonder Inside

A slideshow of bomb blondes created using new Redken Shades EQ Bonder Inside, with added bond builder to reduce damage, even porosity and ensure optimal color results. Tone this way...

Principles: The Language of Hairdressing

 Our foundation of principles grants us the freedom to create with confidence. It’s what makes our industry so special – we learn the rules so we can break them. A strong understanding of the fundamentals helps us trouble shoot, problem solve, recreate looks and allows us to teach what we know to others.

7 Steps to Prep for the Perfect Updo

 Setting a great foundation is so important for achieving a long-lasting hairstyle. For bridal updos or special occassion looks, Lori Fudens (@Lorifudens_Redkenartist) goes through these steps to prep hair for success.

Sunkissed Brown Redken Formula

Redken Brand Ambassador Johnny Ramirez @johnnyramirez gives us a look at the steps he takes when creating his trademarked  Lived In Color™.

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