Beauty’s biggest brands and most influential leaders will come together at Chicago’s iconic Solider Field on Saturday, March 12, during the Beauty Changes Lives Experience with a call to SHOUT YOUR BEAUTY! The first social consciousness event to be held during America’s Beauty Show’s 93-year history, SHOUT YOUR BEAUTY! will celebrate NEXTGEN talent who are redefining beauty.

“Beauty and wellness professionals have always been at the forefront of reimagining beauty in the context of everyday life and the Beauty Changes Lives Experience will showcase how NEXTGEN talent are rewriting beauty’s story,” said Lynelle Lynch, president of the Beauty Changes Lives Foundation.

Social consciousness will combine with glamour and pink-carpet fun as guests enjoy signature cocktails, swag bags valued at more than $100 and dancing to a celebrity DJ while raising funds to support scholarships for future beauty and wellness professionals. “Our goal is to create a party with a purpose, providing all who work within this amazing industry an opportunity to give back to the next generation while celebrating how beauty continues to push creative boundaries,” said Robert Passage, CEO of Pivot Point International.

Throughout the evening, attendees will be able to shout their personal message of beauty via selfies and a special SHOUT YOUR BEAUTY! wall. “Hairstylists are strong, bold and beautiful and we look forward to seeing how they express their beauty during the event,” Passage said. Pivot Point is donating $1 for every hashtag with the selfie #SHOUTYOURBEAUTY OR #BEAUTYCHANGESLIVES, up to $10,000.

Ticket information is available at www.SHOUTYOURBEAUTY.COM/Tickets

Sponsors for the 4th Annual Beauty Changes Lives Experience include America’s Beauty Show (ABS) by Cosmetologists Chicago, Aquage, American Association of Cosmetology Schools (AACS) Association of Skin Care Professionals (ASCP), Athena Cosmetics, Bellus Academy, CND, DevaCurl, Duane Morris, Great Clips, I-Spa, L’Oreal, Make-up Designory (MUD), Massage Envy, Mercury Media, OPM, Pravana, Premier Beauty Show, Revlon, Shark Fin, TIGI, Unilever, and Wella. Media sponsors include founding media partner Modern Salon along with American Salon, Beauty Launchpad, DaySpa, Estetica, Sophisticate’s Black Hair and Sophisticate’s Hairstyle Guide.

About Cosmetologists Chicago

Cosmetologists Chicago is an association of more than 10,000 salon and spa owners, professionals, and students that owns and produces the annual America’s Beauty Show.

About Pivot Point International delivers exceptional beauty education designed to help students, educators and owners excel. With deep industry knowledge, Pivot Point offers fully integrated content, products and tools available in six continents, and is translated into multiple languages. Founded by Leo Passage in 1962, Pivot Point remains committed to his legacy of providing sustainable careers. Visit us at or find us on Facebook and Instagram.

About the Beauty Changes Lives Foundation was created by the American Association of Cosmetology Schools to build awareness of the extraordinary career opportunities in the beauty, wellness and massage therapy industries. Visit us at or find us on Facebook.



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