Keune has launched its 2016 trend collection, Luxurious Minimalism, along with nine new shades added to its color portfolio. 

The sophisticated collection features neutral color palettes and clean lines; notably, several strong gray looks make statements. The new shades all fall in gray, blonde and brown categories, and the line provides solutions for embracing or for covering gray hair. 

One of MODERN's favorite looks from this launch is the Cool Cloud brunette. The tousled wave and understated color is seriously chic. Take a look at formulas and styling notes below!

Formulas: Cool Cloud

Formula A, Painting: 60 g (2.1 oz.) Tinta Color 3017 + 120 mL (4 fl. oz.) 9% (30 volume) Tinta Cream Developer 
Formula B, Shimmer Lights: 60 g (2.1 oz.) Tinta Color 3011 + 120 mL (4 fl. oz.) 9% (30 volume) Tinta Cream Developer 
Formula C, Balayage: 30 mL (1 fl. oz.) Tinta Color 7.19 + 30 mL (1 fl. oz.) Tinta Color 8.52 + 60 mL (2 fl. oz.) 9% (30 volume) Tinta Cream Developer

Styling how-to

STEP 1: Apply Keune Design Salt Mist to dry hair. Blowdry hair.

STEP 2: Use a medium to small diameter curling iron on midlengths. Loosely curl hair two or three times around curling iron, sliding iron up and down from roots to ends to create a semi-curly texture.

STEP 3: Use a blowdryer and medium-sized round brush to soften lengths.

STEP 4: Apply Design Volume Powder to roots in the crown area. Scrunch hair to create a '60s vibe. 

STEP 5: Use a small amount of Design Volume Powder on a flat brush and brush through lengths for volume and grip.

STEP 6: Style hair as desired and fix with Design Society Hairspray Extra Forte.

 

Credits

Art director, hair: Ilham Mestour
Color director: Kim Koffijberg
Hairstylists: Keune Academy Team
Makeup: Barbara Oliemans
Photography: Fotofloor
Fashion styling: Dimphy den Otter

 

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