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Make Way for the Ice Queen

Ice is nice. Two formulas for super cool tones.

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TRANSFORMATION: Blushing Beauty with Redken Formula

This was the winning look in the Redken Flair Photo Contest for Best Transformation.

Looking for Some Winter Hair Color Inspo? 5 Trends, 8 Formulas

Just like looking at a cookbook, sometimes it helps to browse formulas for mouthwatering color recipes. Five trends, eight formulas!

Playing With Fire

A blazing purple, pink, and orange. Get the formula for this five-hour process.

The Midlight Technique : One-Step Color Correction

The Midlight makeover acts as a targeted base bump, providing minimal lift with intentional warmth, while maintaining some of the base color and adding highlights in one step.

FORMULA: Coffee Brunette with a Caramel Drizzle

This season, brunettes are getting as much love as blondes, showcasing dimension and face-framing highlights that bring light to the face and depth to the hair.

Factory Tour: See How Hair Color is Manufactured and Produced

Tour the In Italy hair color production facility to witness the level of quality and efficiencies, and to understand the heritage and evolution of Italian-made hair color.

Meet the Root Smudge Queen: Nicki Bianco

Nicki Bianco, a colorist out of Huntington, New York, is creating quite the buzz on her @nickiwildflower Instagram page for her seamlessly blended sliced highlights and root smudging. Her video transformations shot at her Wildflower Hair Den showcase the evolution of what appears to be stripey highlights into an on-trend, stretched-root effect.

Scary Good Halloween Haircolor by Guy Tang

A deep, dark purple and a flame-orange spice from Guy Tang using #mydentity.

Sweet Apricot Shade using Evo Fab Pro Direct Dyes

Apricot finish created using Evo Fab Pro direct dyes in orange and red.