Alfaparf Milano launches its Precious Nature Color Line- free from Ammonia, PPD, and resorcinol. This line is made up of five color families, all containing a unique ingredient depending on the color.
All 49 shades are based with sugar and rice milk. Sugar helps provide shine and rice milk has nourishing properties. The natural color family is made with reparative chestnut; cool browns are made with hazelnut for protection; warm browns are made with caramel for a more intense color; blondes are made with honey with conditioning properties; and reds are formulated with cherries for antioxidants.
Precious Nature formula’s consistency is rich and creamy and is gentle. The key element is the creamy activator, which is made from ingredients that make the color formula gentle on the scalp.
Precious Nature will be available in September.