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Amika & Martino Cartier's Friends Are By Your Side Styling Iron

by Lauren Salapatek | November 19, 2013 | Bookmark +

amika has partnered with Friends Are By Your Side (FABYS) to introduce the amika x Friends Are By Your Side Styler—a customized edition of amika's top-performing Digital Titanium Glide Styler.

Developed in collaboration with FABYS’s founder and amika’s HSN host, Martino Cartier, a portion of the proceeds from this styler are donated to the foundation, which works to provide wigs for women who have experienced hair loss undergoing cancer treatments, and grants wigs and wishes to children affected by the disease.

Amika & Martino Cartier's Friends Are By Your Side Styling Iron

Established in 2011, Martino Cartier founded FABYS, a pending non-profit organization, after witnessing the necessity for an uncomplicated resource for women in need of wigs during cancer treatment—who often face overwhelming bureaucratic barriers within similar donation organizations. FABYS works within a network of salons that span the country to supply high-quality wigs—at no cost to those in need—as they endure treatment for cancer.

“Being a hairdresser for many years, I’ve encountered countless women battling cancer who have experienced hair loss, and so many of them have been unsure of where to turn, or were met with red-tape, when searching for a wig,” stated Martino Cartier. “I wanted to provide women with a straightforward resource with Friends Are By Your Side, and to unite fellow hairdressers with the goal of granting wigs and wishes to children and women fighting cancer.”

"As we watched Martino build and grow the FABYS foundation, the amika team was incredibly moved by his generosity and devotion," stated Chelsea Barber, amika's Director of Sales. "Martino plays a vital role in the amika brand development—demonstrating our products to millions of women through HSN. Knowing that we had millions of TV viewers at our fingertips, we felt it was a prime opportunity to increase FABYS’s awareness.”

The customized amika x Friends Are By Your Side Styler is presented in a metallic hot pink exterior with golden plates, and features two golden charms set upon a chain on the styler’s base—the amika and FABYS signature logos. Developed with energy-efficient MCH ceramic heaters, with an adjustable temperature up to 450°F, the titanium plates offer maximum heat conductivity and instant heat recovery to ensure uniform temperature distribution while styling. Far-infrared heat eliminates frizz and retains hairs’ natural moisture. The amika x Friends Are By Your Side Styler is exclusively available on HSN for the price of $120.00.

The amika x Friends Are By Your Side Styler will make its next appearance on HSN on November 21, 2013. On-air, Martino Cartier will continue to encourage his audience to directly contact the FABYS foundation if they, or someone they know, could benefit from the foundation’s services.

For more information visit


A Night of Wigs and Wishes, Martino Cartier Raises Funds






Friends Are By Your Side Video...Check It Out






Wigs & Wishes....Be There

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