Give the gift of groovy hair with amika’s 2022 Holiday Collection: six curated gift sets for all hair types.
The most-loved products from Keratin Complex, R+Co, and amika take to the runway! See some of the amazing hairstyles created by top stylists at New York Fashion Week.
amika is supporting HairToStay, a nonprofit organization that helps cancer patients get access to scalp-cooling therapy, with the launch of a limited-edition version of its Soulfood Nourishing Mask.
Got clients with perpetually dry hair? Introducing amika's new Hydro Rush Intense Moisture Collection, designed and clinically proven to quench the thirst of even the driest hair.
The brand released three products with Lepore sharing her blonde maintenance secrets.
The ultra-nourishing Sea Buckthorn delivers its “superfruit” benefits into all amika products across ten haircare collections.
Help your guests turn back time on hair damage with Amika's new repair products.
The campaign is set to underscore these values that propel the brand to be “a friend to hair, hairstylists, to her, him, them and you.”
This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.
Stylist Naeemah LaFond shares 11 ways how the beauty industry can support black hairdressers.
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