Got clients with perpetually dry hair? Introducing amika's new Hydro Rush Intense Moisture Collection, designed and clinically proven to quench the thirst of even the driest hair.
The brand released three products with Lepore sharing her blonde maintenance secrets.
The ultra-nourishing Sea Buckthorn delivers its “superfruit” benefits into all amika products across ten haircare collections.
Help your guests turn back time on hair damage with Amika's new repair products.
The campaign is set to underscore these values that propel the brand to be “a friend to hair, hairstylists, to her, him, them and you.”
This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.
Stylist Naeemah LaFond shares 11 ways how the beauty industry can support black hairdressers.
The amika team will be honored with the City of Hope Spirit of Life Award.
According to a top braid artist Caidy Brasure (an actual member of The Knot Hall Of Fame!) there are seven things you must do to create the perfect braid. Here she shares the steps and the products and tools needed to nail a fabulous finish.
Everyone knows when styling curly hair you should avoid brushes, texture sprays and frizz, right???
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