Close

News

Davines' New MINU Line, Collaboration with Presidia Project

by Lauren Quick | February 20, 2015 |

Slow & Steady

Davines is making major changes this year. It has updated all nine of its Essential Haircare families—they’re produced using energy from renewable sources with Zero Impact packaging and a reduced use of plastic. MINU is a new addition to those families, and it preserves color with its shampoo, conditioner, hair mask and hair serum.

 

Additionally, Davines is collaborating with the non-profit Slow Food Foundation for Biodiversity by joining the Presidia Project; the non-profit builds bridges between ecology, gastronomy, ethics and good food and supports 10,000 small producers that grow plants typical of specific places.

 

Each family of the Essential Haircare line contains a single active ingredient from a Slow Food Presidium and features the story, face and name of the farmer who grew it. The goal is to kick-start smaller economies and prevent extinction of local artisan traditions.

 

For more info, visit us.davines.com.

For reprint and licensing requests for this article, Click here.

R+Co Dreamhouse Creates Fresh-from-the-Beach Waves

Style

R+Co Dreamhouse Creates Fresh-from-the-Beach Waves

R+Co

The perfect recipe for summer hair? Effortless texture with a fresh-from-the-beach vibe. The secret sauce for just that is Dreamhouse from R+Co in collaboration with celebrity stylist Ashley Stricher. The multitasking mist moisturizes, protects hair from the elements, helps enhance color, and accentuates natural waves.

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.

Load More