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Davines' New MINU Line, Collaboration with Presidia Project

by Lauren Quick | February 20, 2015 | Bookmark +

Slow & Steady

Davines is making major changes this year. It has updated all nine of its Essential Haircare families—they’re produced using energy from renewable sources with Zero Impact packaging and a reduced use of plastic. MINU is a new addition to those families, and it preserves color with its shampoo, conditioner, hair mask and hair serum.

 

Additionally, Davines is collaborating with the non-profit Slow Food Foundation for Biodiversity by joining the Presidia Project; the non-profit builds bridges between ecology, gastronomy, ethics and good food and supports 10,000 small producers that grow plants typical of specific places.

 

Each family of the Essential Haircare line contains a single active ingredient from a Slow Food Presidium and features the story, face and name of the farmer who grew it. The goal is to kick-start smaller economies and prevent extinction of local artisan traditions.

 

For more info, visit us.davines.com.

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This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex

This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex

Olaplex

Celebrity stylist Tracey Cunningham thought she had seen it all, faced with every imaginable color demand, transformation and challenge. As a result, the makers of hundreds of beauty products continuously court her, sending her samples and urging her to try new items, but, she claims, nothing really impressed her much, until she received a sample of OLAPLEX.

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