Authors

• News

Essential Techniques and Trends Presented at Aveda Master Jam Europe 2016

by Elizabeth Jakaitis

Aveda Master Jam Europe 2016, one of the brand's most significant educational events of the year, was held in Milan, Italy on October 10. Nearly 2,000 salon professionals were in attendance to experience artistic presentations and technical educational workshops by Aveda Artists from around the globe.

• Color

How-To: Warm Bronde Balayage

by Elizabeth Jakaitis

Mark South ( @southmarksouth ) gave his client a beachy bronde hue that can easily carry a client from summer into fall.

• News

Aveda Artists Showcase New Techniques and Products at Mid-America 2016

by Elizabeth Jakaitis

Passions ran high at Aveda Mid America this year; passion for beauty, passion for growth and passion for using talents to make communities, the environment and the world a better place. Check out seven tips in seven categories of beauty that we learned from Aveda artistic directors and guest artists at the show.

• News

Cosmetologists Chicago's American Association for Esthetics Approved to Receive the Transfer of Prestigious CIDESCO Section USA

by Elizabeth Jakaitis

America’s Beauty Show by Cosmetologists Chicago celebrates the vote of the CIDESCO (Comité International d’Esthétique et de Cosmétologie) General Assembly in granting Cosmetologists Chicago's American Association for Esthetics the license as the administrator for CIDESCO Section USA.

• News

Wella Professionals Introduces New Color Touch Plus Demi-Permanent Line

Wella

Wella Professionals continues to evolve and improve its current color offering with the introduction of new Color Touch Plus, a versatile demi-permanent line that provides intensified, glossy color results and up to 70% gray coverage. Designed ...

• News

Preview: Premiere Birmingham, Oct 23–24

by Elizabeth Jakaitis

The Premiere Birmingham tradeshow and education event will be held October 23–24, 2016 at the Birmingham-Jefferson Convention Complex in Birmingham, Alabama. There will be stage presentations, classroom education and hands-on workshops on a wide variety of topics in categories such as texture, barbering, extensions and weaves, nails, dayspa services and business practices.

• News

What to Expect at Premiere Beauty Classic, Oct 9–10

by Elizabeth Jakaitis

Premiere Beauty Classic in Columbus, Ohio is a two-day event featuring mainstage presentations and specialized courses on hair, nails, dayspa services and best business practices.

• Color

Color How-To: Up in Flames

by Elizabeth Jakaitis

Petro succeeded not only in creating a fiery color combination, but also in placing the colors perfectly to enhance the look of movement in the hair.

• News

New Professional Brand Rikoko Presents Pigmented Leave-In Conditioners and Luxe In-Salon Treatments

Rikoko, the brain child of colorist Richy Kandasamy and brand visionaire Renee Cascarina, features three professional product lines designed to work in harmony with all beauty rituals and hair textures.

• News

Alterna Presents New Caviar Style Range

Alterna Professional Haircare

The Caviar Style collection formulas feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts to give hair strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools.