Elizabeth Jakaitis

Assistant Editor

Elizabeth Jakaitis is MODERN SALON and SALON TODAY's assistant editor, responsible for coverage of beauty news, products and trends. She is managing editor of MODERN’s TEXTURE! supplement, focusing on curly hair, and of the SOLO ARTIST program for independent stylists. Through reporting, social media engagement and involvement at industry events, Elizabeth tracks the pulse of trends and business practices that are shaping the world of professional beauty.

Elizabeth Jakaitis wrote

Aveda Invati Thickening Intensive Conditioner

Aveda Invati Thickening Intensive Conditioner

Aveda

Aveda's new Invati Thickening Intensive Conditioner with soy protein and naturally-derived amino acids, mimics hair’s building blocks to help thicken hair from within, while a blend of certified organic plant oils and shea butter help ...

Color Strong by The Unicorn Tribe

Color Strong by The Unicorn Tribe

by Elizabeth Jakaitis

Statement-making fashion color is no longer a fringe attraction but an established trend embraced by clients, celebrities and influencers. The Unicorn Tribe (@theunicorntribe) celebrated creative color with its New Year Unicorn Contest on ...

Artist Session: Adorned

Artist Session: Adorned

by Elizabeth Jakaitis

At the most recent Artist Session (MODERN’s photoshoot workshop) several of the artists reached deep into their bag of tricks to “dress” the hair for a variety festive occasions. Some of the artists who had attended in the past ...

Oribe Announces 4 New Products for Spring

Oribe Announces 4 New Products for Spring

Oribe

Oribe's four new product launches are here, ready to provide lived-in texture and radiant color for spring. Matte Waves Texture Lotion creates salt-spray waves, sans dryness. The medium-hold lotion coaxes matte-textured pieciness out of ...

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