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Elizabeth Jakaitis

Elizabeth Jakaitis

Assistant Editor

Elizabeth Jakaitis is MODERN SALON and SALON TODAY's assistant editor, responsible for coverage of beauty news, products and trends. She is managing editor of MODERN’s TEXTURE! supplement, focusing on curly hair, and of the SOLO ARTIST program for independent stylists. Through reporting, social media engagement and involvement at industry events, Elizabeth tracks the pulse of trends and business practices that are shaping the world of professional beauty.

Elizabeth Jakaitis wrote

Being mindful means paying attention on purpose, in the present moment.

Mindset Matters

by Elizabeth Jakaitis

Practicing mindfulness can help salon professionals cope with the emotional and physical costs of working in a stressful environment. Working in a salon comes with stress, even in the best, most supportive environments. Feeling stressed is ...

Young Fun

Young Fun

by Elizabeth Jakaitis

According to Frankie Denise Meyerson of Bumble and bumble, don’t take your younger clientele for granted. Their sense of style and fashion offers a bit more opportunity to the professional stylist to be more ...

Looks like this, used in promotions, help ensure that 20-30 percent of your client base is...

Broadening Your Base

by Elizabeth Jakaitis

If you don’t have clients of all ages from all walks of life, you won’t have a business that’s sustainable for decades. At Michael Christopher Salon in Highland Heights, Ohio, salon manager Marianne Nicolli says the key to ...

A mid-length cut and customized color show younger clients that uber-long hair isn’t always the...

Formula How-To: Mid-Length Polish

by Elizabeth Jakaitis

Anyone who saw the iHeartRadio concert at Madison Square Garden in New York City, couldn’t help but notice that most of the 20,000-plus attendees had long, casually worn hair. To convince younger clients to let go of the look, stylists at ...

When ombre is cut off, you have the opportunity to focus on the client’s best features. Here,...

So Over Ombre

by Elizabeth Jakaitis

Arrivederci, ombre! According to Framesi Italian Style educator and Austin, Texas, salon owner Carter T. Lund, spring/summer hair hues are all about subtlety. “The way we were doing ombre two years ago and even now (dark roots and ...

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