Patrick McIvor

Colorist

As one of the most respected colorists in the industry, the former Color Director for Nick Arrojo and Rodney Culter in NYC, is a cultural junkie inspired by international cosmopolitan influences from fashion and global trends to technology. He specializes in social media and salonable haircolor, and creates new experiential educational formats highlighting technology, technique and culture. The ideas he shares with stylists build business and connects them with community so they can “Take Back The Social Network.”

Patrick McIvor wrote

Patrick McIvor, Artistic & techniCulture Director GOLDWELL/KMS California

It’s All About The Percentage

by Patrick McIvor

It’s funny how percentages affect our lives. You can be president of our country with less than 50% off the votes, casinos make millions off just small percentages, and so do Visa and Master Card, and when you play the percentages long ...

Patrick McIvor, salon owner and techni-color director and brand strategist for Arrojo

Going Up?

by Patrick McIvor

Business today is tough, as it’s always been. We used to think we were in a recession-proof business, but after the past recession we realized we might be recession-resistant but we are not recession-proof. The reality for us as ...

The Digital Director

The Digital Director

by Patrick McIvor

I have class coming up in just about a month at the brand new Goldwell KMS California Academy in NYC and later this year at the Santa Monica Academy called The Digital Director 101 and 102. What I love about this class is, NOW is the time for ...

Patrick McIvor at HAIRVOLUTION 2014 in Toronto, rehearsing KMS California models. (photo credit:...

Who Made You Want To Be Great?

by Patrick McIvor

I have been very fortunate in my career. I have worked with some of the best companies in our industry and I have traveled to 5 continents and 17 countries sharing ideas, but it was always the people that made the difference for me.  In ...

Why Do I Need A License?

by Patrick McIvor

I went to beauty school in 1986 and this coming year will be my 29th year as a salon professional.  I started my career by attending a vocational school as an adult in NJ where 1200 hours of classroom and practical hand-on experience was ...

Why Not DIY Hair?

by Patrick McIvor

Our industry is under assault on lots of different fronts, from licensing issues, to at home haircolor, and today even "electronic" salon options, all saying to our industry we are not important enough or professional enough to need a license to perform our trade, and on some levels suggesting that people can do what we do at home.

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