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Rosanne Ullman

Rosanne Ullman

Project Editor

Rosanne Ullman, Project Editor for Modern Salon Media, has been writing for the MODERN SALON family of publications for more than 30 years, contributing landmark articles ranging from a year-long historical series celebrating MODERN SALON's 75th anniversary to a comprehensive tribute to Vidal Sassoon, as well as directing several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from the Medill School of Northwestern University.

Rosanne Ullman wrote

How to Create a Holiday Sell-A-Bration

by Rosanne Ullman

Make the season bright with sure-fire merchandising and promotion strategies. Sure, your holiday event will jump-start your end-of-year profits, but that’s not the only way it can work for you. Be smart and plan your event with an eye toward the coming year: * Include a bounce-back incentive that brings clients back during normally slower January and February. * Encourage referrals by offering something special for clients who bring in a friend. * Demonstrate mini-treatments that introduce clients to upservices. * Tuck a new sample-size product into goodie bags.

You as Blogger: The Live Show

by Rosanne Ullman

You’re really lucky where hair education is concerned, because you’re forever both student and teacher. I’m always encouraging you to take hair styling classes , but from your clients’ point of view, you’re the full professor on hair and beauty! Why not make the most of that as they sit in the “classroom”—your chair?

Maximum Exposure

by Rosanne Ullman

The photos have been snapped, edited, ooh-ed and ahh-ed over. Now what? Knowing how to market the images from your photo shoot is just as important as what the lens captures.

Camera Ready

by Rosanne Ullman

Producing your own photo shoot to showcase your work can be daunting at first, but with the right prep work, the results can provide just the exposure you’re looking for.

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