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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness. With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

Staff wrote

HydraGloss not only offers the superior performance you expect and deserve from a demi, it also drenches hair with the moisture it needs to banish dry, brittle hair.

Meet the New Demi-Permanent That Cares as it Colors

by Staff

As a color pro, you’ve come to expect a lot from your products. It’s no longer enough to simply deposit pigment. You need your formulas to support your work with shine, dimension and versatility. Well, PRAVANA gets you, and that’s why they’ve gone even further with their new HydraGloss Demi-Permanent Gel Hair Color. HydraGloss not only offers the superior performance you expect and deserve from a demi, it also drenches hair with the moisture it needs to banish dry, brittle hair.

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