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CHI Ionic Permanent Shine Gets A Major Makeover

CHI Ionic Permanent Shine Gets A Major Makeover

by Staff

One of the all-time favorite lines of professional permanent hair color has been reformulated, reimagined, and revitalized. When it was first launched, CHI Hair Color claimed several “firsts”—first ammonia-free permanent color, first formula to incorporate the strength and shine of silk keratin protein, just to name a few.

Just in time for summer, Moroccanoil is on the case, with a complete portfolio of lightening heroes designed to lift hair safely and beautifully.

5 New Blonding Ideas, Just In Time For Summer

by Staff

Blonde is more than a hair color—it’s a way of life for many of your clients. Without their light locks, they just don’t feel like themselves. And often they’re restless when it comes to their hair—always on the lookout for new shades and approaches to change up their overall blonde results.

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