Congratulations! You’ve chosen to join the world of professional beauty, and we at MODERN SALON welcome you to this wonderful, professional beauty community.
In this 2019 Career Handbook we offer words of encouragement, advice for choosing the right salon fit, how to build your personal and professional brand, and tips from beauty pros.
First, turn to Welcome to Beauty on page 14 for encouragement and advice from industry pros who spend every day making beauty their business as educators, influencers or creative team VPs.
Recognize that researching and choosing your first salon position can be a daunting task. Understanding the training program, the compensation structure and the culture are all key to ensuring a lasting relationship.
In The Right Fit on page 16, we offer tips to prepare for your interview, and questions to ask about the compensation and benefit packages, continuing education and salon culture. The salon training or apprenticeship program you choose is the next step toward building your career. Finding the best fit for your talent, personality and lifestyle will set you on a course to success.
Part of that success will come from how you market yourself and build awareness for your personal brand. Utilizing social media and entering competitions are great ways to grow your professional identity.
Starting on page 22, in Build Your Brand, you’ll find strategies for creating a professional Instagram page to get you noticed by other beauty pros as well as potential clients. Additionally, we offer information on photo competitions with categories for students and newcomers to beauty. The process of entering competitions will build your confidence, push your creative boundaries and potentially take your career to new heights.
And if you need ideas on where your license can take you, turn to page 48 for Beauty Options. Some of the 30 career paths are glamorous, some are fun and some are extremely lucrative. The choices are yours to make as you build your brand—there are so many opportunities to be creatively fulfilled and financially successful.
Work hard, hone your skills, be passionate and seek out educational opportunities, and you will create your own beauty excellence.
--Debbie Ogilvie, MODERN SALON Executive Managing Editor