Guest blogger Carlos Valenzuela shares his Nana's four rules of customer service and conversation.
The Professional Beauty Association (PBA) held a panel discussion on Social Media and Patrick McIvor spoke to salon's need to understand their brand and their client.
This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.
To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.
Jeff Grissler, co-author of Ready, Set, Go! The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon, offers tips in this interview.
Jason, a student at Arrojo Cosmetology School, not only has a passion for hair, but he also has a passion for music! Jason, who was a dancer most of his life, filmed this cosmetology-inspired song/video six weeks into his education at Arrojo, but started writing the lyrics just one week in.
Oribe Hair Care brings together local talent to participate in a stage-side, pop-up performance salon.
To get a better understanding of Wella Professionals' trends, and to help you learn how to compete, I attended The Trend Vision Experience, a seminar held at P&G Salon Professional’s The Studio in Woodland Hills, California, where I got up close and personal with Blaze, Grace, Celeste and Roxy. Seminar leader and educator Victoria Thurman Hall and Rochelle Evans carefully dissected each look—what her personality is, her fashion and accessories, her cosmetic palette and, of course, her hair. So, who are these leading ladies begging to be interpreted? Let's take a look.
Recently, I had the good fortune to spend time with Brigitte Britton, an Organic Chef, Holistic Nutritionist, Author (book number three is The Mega Way: A Comprehensive Holistic Nutritional Guide) and Entrepreneur.
MODERN SALON asks our Facebook fans: What are the best, least painful shoes to wear on the salon floor all day—while still maintaining some style?
