Chestnut brown, such a beautiful and classic shade. Get the formula for this finish, created by Goldwell’s Regional Artistic Team Member, Steven Picciano.
Next-level creative coloring? Yes, thanks to Goldwell’s @Pure Pigments. Four artists take the direct-dye additive on a test drive.
Get some tips on how to win any competition from a team that has successfully participated Goldwell's Color Zoom Challenge.
Goldwell's Cory Couts has spent his adult life in the professional salon industry. Now, as Global President KAO, Salon Division, he can view the industry from an international perspective. Here he shares his insight about the challenges faced globally.
Learn more about "Beauty United Against Bullying" from founder Lori Panarello, a member of the KMS Global Artistic Team.
The RE MIX Collection, created by the Global winners and Goldwell International Artists is a happy and colorful collection featuring block coloring, sharp contours and strong contrasts. It is to be used as the guide and inspiration for the 2019 Color Zoom Challenge.
Goldwell's William Wilson offers his tips and tricks to have a successful show or photoshoot.
Artist Connective member Tyler Plemmons (@tyler.art) creates a pink-y peach color formula using Goldwell's new direct dye additive, @Pure Pigments.
We sent MODERN SALON Artist Connective member Marissa Larson , a blonding and balayage expert, Goldwell's new @Pure Pigments additive to see the magic she would create. Here, she used it as a toner!
Pastel colors appear soft like powder, while high-definition colors are bright like vibrant enamel. Goldwell combines both in an HD lavender shade that has a high-gloss filtered effect.
