Goldwell's new @Pure Pigments direct dye additives can be used to amplify vibrant shades with increased shine, tone-on-tone boosting and more--but they can also be used to create the most color effects on natural shades.
We sent MODERN SALON Artist Connective member Marissa Larson, a blonding and balayage expert, the @Pure Pigments shades to see the magic she would create--and we're pretty excited!
Goldwell explains that @Pure Pigments don’t mix together — they sit next to each other on the hair so that each dye reflects its own color.
Pure Yellow, Pure Orange, Pure Red, and Pure Violet create a vibrant effect while Pearl Blue and Matte Green soften and counteract unwanted tones.
When combined with Goldwell’s color brands, @Pure Pigments are designed to create results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have two-times more resistance to color fading.
"I am in love!" Larson wrote on her Instagram post featuring the blonde. "I used Goldwell Colorance 10p and 3 drops of @Pure Pigment Yellow in her toner. This stuff is amazing! Color reflection like you’ve never seen before. Pigments of warmth and cool complimenting each other through different lighting!"
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I adjusted my client’s normal formula by adding just 3 drops of @goldwellus #purepigments (blue) to her Colorance toner! This helped to even out her natural strawberry/orange hair color, especially around her hairline. She still wanted a natural/gold blonde and I love that #purepigmentsgoldwell drops let me have complete control on how much I wanted to add!
In the video above, Larson uses 3 drops of @Pure Pigments Blue in her client's Colorance toner to help even out her natural strawberry/orange hair color, especially around her hairline.
"She still wanted a natural gold blonde and I love that @Pure Pigments drops let me have complete control on how much I wanted to add!" she writes on her Instagram post.