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MAKEOVER: From Uh-Oh To Cherry Treat

“This guest had a 4 plus month grow out level 3 darkest brown and the ends were a fade vivid at a level 10 with a mint stain,” says Franco Hernandez (@hairbyfranco). “She requested a ‘creation’ of a deep to vibrant red.” Details here.

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Color How-To: Blue Bob with Pops of Red

Vibrant color specialist Gerilyn Ghaisarzadeh shares her steps and formula in this video tutorial.

Color How-To: Neon Peach

Vibrant hair color specialst Emily Boulin shares her steps and formula during this video tutorial.

Class in Session: Goldwell's New Color System Plays Well with Others

Colorists can grab their paint cans and create a beautiful masterpiece, thanks to Goldwell’s new Elumen Play and Elumen Care Collection.

Shine Bright: These Products Give Hair Serious Sparkle

The holidays are all about that extra sparkle. Give your guests a glow with these bestselling products.

2019 Oribe Atelier - A Tribute To Oribe Canales

850 salon professionals attended the 2019 Oribe Atelier, held in October, 2019, in New Orleans. The full day event included a stage presentation, a workshop and more, honoring the Oribe Hair Care co-founder and celebrating his iconic silhouettes.

Global Zoom 2019: "The Best Ever"

Almost 3000 salon professionals attended Goldwell's Global Zoom, held recently in Vienna, Austria. Many attendees described this educational and inspirational event as one of the best professional shows "Ever."

INTREPID: Goldwell's New Couture Collection

INTREDPID is the new couture collection introduced at Goldwell's Global Zoom in Vienna, Austria. The collection is described as "fearless, bold and daring" and to be used as inspiration for 2020.

Global Beauty: Goldwell Color Zoom's U.S. Competitors

Goldwell Color Zoom’s 2019 Collection is reimagined by three artists who competed live in Vienna, Austria. Remix is all about pops of color, graphic detailing, throwback fashions and reinvented classics with a punk influence.

Intense Blue Moon Hair Color Using Goldwell Elumen

Beautiful blue moon-inspired color technique using Goldwell Elumen permanent hair color.