advice

20 Essential Exhibit and Trade Show Packing List Items

Working in a creative solutions company with years of tradeshow experience, I have come to realize that the potential for a successful event experience depends a great deal on your advance preparation. The list of items that you might need at a show is endless but this top 20 is a good place to start.

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INTRODUCING EDEN SASSOON: A Beauty Entrepreneur

I am so excited to share with you my journey to becoming a successful entrepreneur in the beauty/wellness industry.

Does Salon Technology Frustrate You?

Ways to harness the power of technology for the busy salon professional.

So You Want to Become a Platform Educator?

So you want to become a platform educator? No, you do not.

More & Better: Efficiency, Productivity & the Customer Experience

Cut better hair and cut more, better haircuts. Not a bad goal.

Can Being Casual Cost You Money?

Which might be the best personal demeanor when you are in the salon? I will give you options: Strictly Professional, Reserved, Casual, Friendly, and Very Friendly? And, why would this affect how much income you bring home? Doesn’t friendly automatically pull at the heart strings and open pocket books? Apparently not.

Holiday Helpers

During this most enchanting time of the year, stylists have even more influence than usual to help clients discover services.

Tips From the Top: Conquer Your Fears While in Beauty School!

“The most important thing to focus on while in school is to conquer your fears: focus on the skills that you’re most uncomfortable performing," says Brett Butcher, National Program Director for Great Lengths USA. "Beauty school is where you can face and overcome those fears so you don’t have to face them in a working salon environment where the pressure to perform will be significantly greater."

Ask the Experts: Extensions 101

Hair extensions aren’t just about adding length and volume—in fact, results achieved through adding hair extensions are limitless: create a hair cut, correct a hair cut, add chemical-free highlights or texture, cover a scar or alopecia or even fill in a fringe.

Get Busy a Beauty Ambassador

Want to turbo-charge your career? Shoot straight to the top rung? Then take control over your own destiny!