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L’Oréal Professionnel Hosts 4th Annual Artistic Foundation

Artistic FlareL’Oréal Professionnel hosted its fourth annual Artistic Foundation in Austin, Texas, this year with the theme “Curate Beauty.”  The foundation is a three-day event that allows the ...

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Andis' ProFoil Lithium Titanium Foil Shaver

Small & MightyFor finishing and removing stubble for smooth, clean-cut skin, Andis has introduced its new ProFoil Lithium Titanium Foil Shaver.  The cordless, compact shaver (it weighs less than 5 ounces!) uses a lithium-ion ...

Moroccanoil Introduces Dry Shampoos, Styling Gel

Style SavvyMoroccanoil is expanding its styling line with additions of Dry Shampoo Light Tones, Dry Shampoo Dark Tones, and Moroccanoil Styling Gel in medium or strong hold. The shampoos absorb oil and product ...

Colorful New Branding from Pureology

Colorful CreationsPureology is, at its core, a color-protection and enhancing product line, and to embrace and enhance that vision, it is introducing new branding.  The packaging will stay the same, but look out for colorful ...

2015 Bridal Collection from Essie

Bridal Bliss Essie has unveiled (pun intended) its 2015 bridal polish collection, which includes six romantic hues with that perfect day in mind.  The six new shades are curated with six tried-and-true colors for a full line ...

Fave4 Introduces Hair Creams

Four MoreNew from Fave4 this month is four hair creams to accompany the existing four hairsprays in the brand line. Notice a theme?  The styling creams all contain quinoa, flax, Abyssinian oil and heliogenol to protect color, ...

New Colors from The Wet Brush

Spring ShadesThe Wet Brush is mixing things up with a variety of new colors and styles of its traditional Wet Brush.  These pro brushes are made with IntelliFlex and SofTips Bristle technology to create an ouch-free ...

Schwarzkopf Igora Royal Absolutes Age Blend

Absolutely AgelessWith its reintroduction of Igora Royal Absolutes color, Schwarzkopf Professional is also launching Igora Royal Absolutes Age Blend to provide mature clients with 100-percent white coverage and a specific palette ...

Gossip Girl H2O Bottles from Cricket

XOXOIf you’re a stylist who likes to keep things light-hearted, Cricket has launched three LOL-worthy Gossip Girl H20 Bottles.  Although you might not be able to be sarcastic outright, the bottles can do it for you in ...

In the April Beauty Industry Report

In the new issue, Beauty Industry Report’s BIG! 7-page report from ISSE Long Beach includes all of the major product launches and events. BIR also takes you to IMATS, where products for faces and eyes dominated the show floor.Gary Udell ...