Colorful Creations

Pureology is, at its core, a color-protection and enhancing product line, and to embrace and enhance that vision, it is introducing new branding.


The packaging will stay the same, but look out for colorful new ads, desktop wallpaper and professional collateral including tabletop displays, shelf-talkers, posters, signage and postcards.


Dedication to color-treated hair is captured in the new branding while maintaining its core values and appealing to the spirited-yet-responsible and environmentally aware client.


For more info, visit

For reprint and licensing requests for this article, Click here.