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5 Questions for Tippi Shorter, Aveda Global Artistic Director for Textured Hair

MODERN talks texture trends for winter and styling with wigs and extensions with texture expert, Tippi Shorter.

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Salon Tour: Aveda Men's Grooming Shop

Aveda’s new men’s concept shop in St. Petersburg, Florida, fosters efficiency, community and spa-inspired services.

Aveda Artists Showcase New Techniques and Products at Mid-America 2016

Passions ran high at Aveda Mid America this year; passion for beauty, passion for growth and passion for using talents to make communities, the environment and the world a better place. Check out seven tips in seven categories of beauty that we learned from Aveda artistic directors and guest artists at the show.

Dramatic Cherry with Aveda Formula

Heggy Gonzalez (@heggyhair), a stylist, makeup artist, educator and fashion designer combined all her strengths to create this beautifully balanced and extremely flattering haircolor.  Gonzalez worked with all Aveda products.  And the ...

Modern Reports: Aveda Dare to Dream 2016, Presented by The Salon People

The EventAveda Dare to Dream conference, produced by distribution company The Salon People, Sept. 11-12 in St. Petersburg, Florida.The DetailsDesigned for the salon professional, Dare to Dream sought to inspire stylists to dive into ...

Aveda Formula: Eclipting Technique by Ian Michael Black

Ian Michael Black, Aveda global artistic director for hair color, implements the "eclipting" technique, focusing color at the front hairline to flatter the face shape and complement the cut.

A New Grooming Destination Designed for Men

When it comes to beauty habits, men and women differ dramatically. Which is why Aveda recently launched the new Aveda Men Shop, both within existing salons and as freestanding destinations. The new concept, designed exclusively for men, offers ...

NYFW: Jon Reyman Shares Why This Look Is Important To The Salon World

Jon Reyman talks about the hairstyles seen at Leanne Marshall Spring/Summer 2017.

Ian Michael Black's Top Tips for Instagram Posts

At Aveda's Dare to Dream event, Sept. 11-12 in St. Petersburg, Florida, top stylists, business experts and corporate team members have gathered to inspire and grow together.The approximately 1,000 attendees were treated to presentations ...

"Eclipting" Haircolor Technique in Aveda's Folklôr Collection

Illuminate and frame the face with haircolor contouring using Aveda’s Eclipting color service, where an interplay of shadow and light is personalized.While using makeup for contouring the face has been at the beauty forefront in ...