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TREND ALERT! What is the Cold Brew Hair Color Trend and Why Your Clients Will Love It

In this formula that went viral, Kimberly Bonondona, a blonde and balayage specialist, converts a natural level-3 with old yellow-y highlights to the perfect fall shade she calls Cold Brew.

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NYFW: Subtle, Wearable Texture by Eugene Souleiman for Jeremy Scott and Wella

For the more refined looks, Eugene relied on Wella Professionals EIMI Perfect Me , lightweight beauty balm lotion, designed to create a natural style with smoothness to add shine, tame flyaways and protect hair from heat styling.

How this Toasted Coconut Hair Went Viral

August 15, 2018 might have been a typical day at the salon for Atlanta-based artist Kayluh Stewart . But when she posted an image of a lob with a deep base and iced-out ends, she captioned it "Toasted Coconut," and Instagram fell in love.

Always Moving Forward: An Interview with Sonya Dove

She is an iconic figure in the professional beauty industry and she is also an inspiring woman of wit and wisdom, as we see in this interview.

Best Friends Who TrendVision Together, Stay Together

Best friends and finalists in the 2018 Wella Professional TrendVision North American Awards, these two stylists share how their roller coaster careers led them to their dream jobs.

HOW-TO: Fifth Element Orange

Jon Alexander Frawley shares the details for this makeover from bleached-out blonde to Fifth Element orange.

Wella Professionals Launches Wella Color DJ: The Ultimate in Color Personalization

The future of ultra-personalization in color.

BREAKING NEWS: Winners of Wella Professionals North American TrendVision Awards Announced in Las Vegas

37 talented finalists brought their creative and color visions to life onstage as they competed in the Wella Professionals North American TrendVision Awards.

How to Choose the Perfect Model for a Compeition

Best friends and finalists in the 2018 Wella Professional TrendVision North American Awards, these two stylists and their models give us a look at the process of selecting that perfect model.

HOW-TO: Pink Hair, Beachy Waves, Platinum and More

Jessica Wright and Leigha Lane, both of WrightLaneHair, share details about maintaining beachy waves and creating great style. They also share formulas for a gorgeous pink and platinum finish.