holidays

Holiday Helpers

During this most enchanting time of the year, stylists have even more influence than usual to help clients discover services.

Read more

Party Season

After you’ve given your clients the gift of gorgeous hair color— the foundation of any holiday glow— the pros at Beth Minardi Signature Color and Care say to be sure to follow up with great styling tips and finishing options.

Holiday: Winter Wonder-Waves

Stephen Wang calls this look “the glamorous counter to the beach wave,” the perfect option for a sophisticated event with its formal, deliberate placement of polished loose curls.

Holiday: French Finish

Stephen Wang says an elegant updo that starts with a strong foundation created by a carefully crafted blowout can take time, but it will allow your client’s look to go all the way from opening gifts under the tree to kissing under the mistletoe.

Holiday: Fancy Fishtail

Prep first: “For this look, the hair needs body,” says Wang. “Cleanse with Minardi Wash 1: Weightless.

2014 is in Your Hands. Grab Hold!

Plan now to attract new clients, stay engaged with current clients, learn new techniques and get the edge by partnering with technology.

Long Winter

Innovative tools, styling techniques and texture options heat up holiday styling.

Holiday Glow

Clients will shine from head to toe with smooth, healthy skin matching the radiance of the season.

Checking It Twice...

Your annual list of can’t-miss holiday trends and opportunities.

Behind the Cover: Holiday Vision 2013

Luis Alvarez is a superstitious guy. “I don’t usually like to go backwards,” he explains. “When all the buzz about the movie revival of The Great Gatsby started, I resisted. I didn’t want to do a retro story. I always encourage my Aquage Artistic team and all the stylists we educate and collaborate with to keep looking and moving forward.”