moroccanoil

How To: Hot Red Sombre

Renee Spinale (@sucks4youuuu), based in the Boston, Massachusettes area, knew she "wanted to be a hairdresser since I was 5 years old, after chopping off the hair on my Barbie." Lately she has been having fun learning more about ...

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Nice and Pretty Blonde To WOW Blonde

Clare Ptolemy (@clarissad7) of the Branded Spade Salon in Texico, New Mexico, is doing a lot of great color in her small town. When we saw this transformation on her Instagram page, we had to know more. Here she shares the HOW TO in her own ...

The Science of Scent: Why Product Fragrance Matters

Our sense of smell is linked more closely to memory than any other of the five senses—in many cases evoking emotional associations; so for haircare manufacturers, appealing to clients’ sense is of utmost importance.You know what ...

2015 Met Ball How-To: Gigi Hadid's Youthful Waves

Moroccanoil stylist Jennifer Yepez sculpted soft texture to pair with model Gigi Hadid's Diane von Furstenberg dress for the 2015 Met Ball."To complement the deep-v neckline of Gigi Hadid's Diane von Furstenberg dress, I created a ...

COLOR CORRECTION: A Mess to GORGEOUS Blonde Ash Sombre

Kimemily Pham (@excellenthairsalon), owner of Excellent Hair Salon & Spa Inc, Fremont, CA, is regularly challenged with color corrections. "The last time I did a color correction on my client, Veronica, was 35 weeks ago.  Since ...

TRANSFORMATION: Vintage Rose Gold With Dimension

Gosia (@Malgorzatala), based in Los Angeles, held back a bit for her new client looking for a change. "This young girl came to me with her hair already balayaged to a blonde but brassy shade and she wanted a soft pink," says Gosia. ...

Moroccanoil Introduces Dry Shampoos, Styling Gel

Style SavvyMoroccanoil is expanding its styling line with additions of Dry Shampoo Light Tones, Dry Shampoo Dark Tones, and Moroccanoil Styling Gel in medium or strong hold. The shampoos absorb oil and product ...

TRANSFORMATION: Low-Maintenance Dusty Pink Balayage

Gina Atkinson's (@ginaatkinson) client Nicole comes in for a haircolor touch up approximately two times per year. The last time she sat in Atkinson's chair was five months prior. When she came in for her most recent visit (see BEFORE), ...

14 Chic and Stylish Upstyles From America's Beauty Show 2015

What’s trending at America’s Beauty Show 2015? Upstyles!Brands were showing off new trends in upstyles from the Cosmoprof Centerstage to the SalonCentric stage to everywhere in-between Saturday, March 22.Everywhere we turned we saw ...

Street Wear, Underground and Haute Couture Looks at The Trilogy of Beauty Event

Perfect location. Good company. After-dark hair presentations. The Trilogy of Beauty Event held in the Modern Wing of the Art Institute was a night of elegance and tribute to Leo Passage, founder of Pivot Point International, who is known ...