Goldwell Introduces the Kerasilk Control De-Frizz Service
The new in-salon Goldwell Kerasilk Control De-Frizz service delivers smooth hair for four to six weeks in just one hour.
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Everything You Need to Know About the Goldwell Color Zoom Competition
Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.
