Goldwell

Goldwell Formula: Creamy Sherbet by Rosa Hawkins

Goldwell National Artist Rosa Hawkins creates a creamy, neutral background punctuated by Goldwell hues of lemon, orange and tangerine to create a sophisticated look with a playful edge.

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Makeover: Addressing Tone and Texture For The Perfect Blonde

Jessica Gish (@jzstyles.salon), from American Fork, Utah, shares the formula that transformed this blonde from too gold to just perfect. "Her hair is very curly and frizzy," says Gish. "She has always had 'yellow toned' ...

Makeover: Pastel Rainbow Shadow Roots

Kenna Dupuis (@kennaleeann_hairstylist)  put together a look meant to "turn heads" on co-worker Hannah McKay (@dolledupbyhannah). Hannah came to Kenna with an idea of doing pastel rainbow roots. They bounced ideas off one ...

Makeover: DIY Uh-Oh To Royal Magnificence

Kayli Alesi  (@kaylidoeshair) of W Salon Studio, San Juan Capistrano (@wsalonstudio) says this new client to the salon has had, for years, "had her friends bleach and color her hair for her. Considering her hair was in bad ...

Makeover: Damaged To Red Wine Melt

Julia-Rose Estrella (@hairbyjrose), an apprentice at Davis Hairdressing in Newton MA, shares the details for this gorgeous transformation:Step 1: To the roots apply Goldwell 4BP with 20 volume developer.Step 2: From mids to ends ...

Formula: Cool, Crisp Blonde

"My client happened to also be my personal trainer, and she is one of my muses and lets me play," says Connor Lange (@connorlangehair), Rapunzel's Hair Design, Stratford, Ontario. "She came in with 1/2" of level 7 ...

Color Conversion: The Rock Star Tweak

This client rides her bicycle all over Manhattan and Brooklyn, is active and energetic, and is clearly not defined by her age. Balayage master Eva Scrivo gave her a look that embodied her youthful feel.

The Softer Side of Competition Hair

Competition hair, by design, can be and frequently is, extreme. Colors and silhouettes often scream for attention. This hair tends to be a bit “much” for the everyday client, but can certainly serve as inspiration for the client who wants something special. MODERN invited Goldwell Global Zoom winners on set to create competition-worthy color and edge that can still be worn by the everyday client.

Makeover: Platinum To Dimensional Copper

Stephany Huizing-Smith (@stephygnarstagram), Creative director and Senior stylist at Parlour e.lev.en (@parlour.eleven), Huntington Beach, CA, shares details on this lovely makeover we found on Instagram:The Story:"A friend of mine from a ...

A Beautiful Bronde Via Balayage

"This client had a grown out ombre and had not had her hair highlighted in more than one year," says Eva Scrivo (@evascrivosalons), owner of the Eva Scrivo Salons in NYC. "Living in California allowed her to maintain her light ...