Goldwell

4 Hair Painting Techniques - Each Gives a Different Effect!

Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California and Techni-Color Director of ARROJO, shares four ways to hair paint by Ali Eskridge, stylist at ARROJO Salons in NYC. In the video, Eskridge goes over the ...

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Ruby For Ruby

Marina Diakatos (@Marinaandthesummerday) of Lavish Body & Home, Scranton, PA., was thrilled her new client found her through Instagram. "She had asked her previous stylist for something similar to Kylie Jenner's teal hair but ...

How-To: Vintage Faux Bob

Goldwell Regional Guest Artist Michelle Vance created this retro look to showcase her favorite era, reinventing a flapper style into a modern faux bob. Megan, her redhead model, is in a Motown band in Austin, Texas and Vance loves to capture a ...

COLOR CORRECTION: Brass to Ash

Chrissy Rasmussen (@hairby_chrissy) owner of Habit Salon in Gilbert, Arizona, has a wonderful Instagram page filled with lots of pretty, long blonde hair. When we saw this transformation we had to know more. "This first time client came ...

TRANSFORMATION: Nature Inspired Fashion Finish

Co-Owner and Stylist of Theory Hair Salon, Brittney Murphy, created this chic look to showcase her best style for the 2015 Goldwell Color Zoom Challenge. Her inspiration came from tribal looks of gray and silver tones and fashion colors that ...

TRANSFORMATION: Going For Effortless Beauty

Margot was ready for a fresh look that was both professional and fashionable. She connected with Stephen Thevenot (@steventhev) for a new shape and Alissa Frum (@eligha, #alissafrumhair) for color, both of the Eva Scrivo Salon in NYC. The goal ...

How To: Hot Red Sombre

Renee Spinale (@sucks4youuuu), based in the Boston, Massachusettes area, knew she "wanted to be a hairdresser since I was 5 years old, after chopping off the hair on my Barbie." Lately she has been having fun learning more about ...

TRANSFORMATION: Celebrating Nature

Necole Capicchioni (@3_wings), of Tres Jolie Salon and Spa, Novi, Michigan, and member of the Goldwell Regional Artistic Team, created a bold yet soft look in what she calls her Nature's Energetic Color. "The style and color was ...

MAKEOVER: Digital Diva

Ruby Devine (@rubydevine) of Frizzles Salon and Spa, Alexandria, VA, wows us on a regular basis with her gorgeous color designs and transformations. We were understandably impressed with this 6 hour makeover and asked for the ...

Behind Every Great Red/Orange Haircolor Is A Great Colorist

When MODERN posted this earlier today on Instagram, thousands of you "liked" within the first hour and many of you asked for the formula. Here Jacob Khan (@jacobHKhan) of @Shearious Hair, Atlanta, shares:Step 1: To the root apply ...